The Invention of the television in the US Research Paper

The Invention of the television in the US - Research Paper Example As it was invented television used combination of optical, mechanical and electronic technologies to capture and display images but as the technology advanced, then more developments took place. The history of television date back in 1884 where Paul Gottlieb a German university student aged 23 came up with an electromechanical television system that employed a scanning disk. As the time went by, more improvement of television was being done for example in 1927 a Russian inventor by the name Leon Theremin developed a mirror drum based television and on the same year Philo Farnsworth came up with the first working television system that had to scan the images and on the same time display the device (Tedham, 1937). This was first displayed in the press in 1928 and thus paved way to broadcasting. The first working television made Germany and United States governments to sign an agreement to exchange their television patents and technology so that the speed of development could be achieve d in many countries thus having transmitters and stations in their respective countries. In 1936, the first BBC started to transmit the first public services that amazed many people in all corners of the world. In 1939, United States started came up with more television technologies despite signing of agreements with the Germany government though the Second World War prevented the development to take place on large scale. This meant that United States had to wait until the end of the Second World War. In 1948, the use of television was in large scale in United States and thus coming up with a true regular commercial television that used programming and thus immergence of legendary people who could broadcast and model among other things (Alan, 1940). This made the ownership of television to increase year by year for example United States had a 96.7% ownership in 1995 and majority of people having more than one

Business management work Essay Example | Topics and Well Written Essays - 1250 words

Business management work - Essay Example Economic recessions and periods of growth are noticeable and instantaneous demonstration of change, which have a direct consequence on the experience of employees, households as well as work organizations, and would be drawn upon in any elucidation of actual events. Though, fluctuations in the economy, significant though they are, have to be renowned from fundamental trends which might cause pressures towards a more basic reshaping of social institutions. Here we would categorize a series of associated developments which have frequently been discussed under the general rubric of a supposed transition from 'Fordism' to 'post-Fordism'; i.e., a shift from the predominance of economies driven by manufacturing industries characterized by a mass, somewhat homogeneous, semi-skilled workforce, towards economies dominated by employment in services, linked with a more heterogeneous, fragmented workforce. These 'ideal-typical' production systems have their organizational associates. Large-scale productive activities were escorted by bureaucratic systems of personnel administration and steady organizational careers. The growth of flexible production systems, it is argued, has been escorted by organizational 'delayering' and the turning down of the long-term, single organization, career. The move to service employment ca... For instance, in Britain, employment in services has grown from fifty-three per cent of total employment in 1971, to seventy-three per cent in 1993. Developments in technology have been of substantial importance in facilitating flexible systems of production and work organization in services, which by their very nature frequently have to be accessible outside the 'standard hours' linked with the 'standard worker'. In addition the product of service work the service needs the exercise of different qualities and skills, often of an interpersonal nature compared with those linked with manual and low-level work in manufacturing industry. The coming out of new occupations, and the restructuring of old occupations and skills, has produced new problems of control, classification and regulation. During an industrial era (in the West) dominated by large-scale manufacturing industry, the regulatory systems which emerged leaned to be dominated by those established in the leading industries, even though there were, certainly, noteworthy cross-national variations in this regard. 'Fordism' and the supremacy of manual trade unions have as well been associated to Keynesian economic strategies of demand management and other forms of macroeconomic intervention. In Britain, the Conservative government has since 1979 rejected such efforts to regulate the economy, and has been committed to a fundamental market philosophy, endorsing increased labour market flexibility. Therefore succeeding Conservative governments have hunted to remove or privatize welfare protections and regulatory institutions, to rouse the market for labour and skills by dropping rates of income tax at the upper levels, as well as to shift the balance between direct and indirect

Positive and Negative Characteristics of Leadership

Positive and Negative Characteristics of Leadership Nursing is an art and science. In nursing practice, nurses have to work for well-being of patient. For that reason nurses has to play different role. One of the most important roles is leadership. Leadership is a quality which can be practically developed to lead a person towards excellence from average. Development of the quality through learning and through implementing processes in conjunction with other people is the most important aspect. Leaders are made, they are not born. They are made by hard effort, which is the price which all of us must pay to achieve any goal that is worthwhile (Denehy, 2008, p.107). This essay will describe some positive and negative characteristics of leadership. As being a leader, one should have good vision, passion about work, integrity and good communication skill but often leadership qualities persuades one to believe superior than others. Proper development of qualities helps nursing leader to solve problems and encourages follower or co-worker t o give respect to the leader. In nursing practice, for optimum care of patients, leaders have to change in strategies and policies. For the better change they have to use their power. The power can be informational, expertise or positional power. Leadership is a professional ability to find a goal and to achieve a goal a good leader has to develop a strategy and has to inspire the followers to join and help to put the strategy into action. Leadership has been an important part of the function of any organisation (Daly, Speedy Jackson, 2007, p. 291). So often it has been noticed that leadership is influenced by values of individual and organisations as well as society. Values of individual depend on set of belief, knowledge and experience. Good leaders have to maintain a balance between values of individual and an organisation in which they work. Kelly (2010) has described three fundamental qualities of effective leadership which form practical steps for implementation and reflect emphasis in the literature. The first quality is a guiding vision which provides a direction for the future and helps to do planning to meet with goal and help to lead toward goal with professionalism. The second quality is passion which expressed by leaders. This is an ability which inspires and supports the followers to attain the goal (Kelly, 2010). Denehy (2008) believes that if leaders have a vision of what they want and are able to set a framework for the team, they are only effective if they give credit to team members whether they able to complete their goal or not. The author counts this step small but purposeful so the team spirit will carry on and they continue to work with the same leader. The third quality is integrity that based on knowledge of self, honesty and maturity. These qualities are developed through experience (Kelly, 2010). Whitehead, Weiss Tappen (2007) have explained that an effective leadership requires that a leader has to stick with professional code of ethics as well as personal ethics as if the leader does not reveal these qualities, the followers would also not obey that. Furthermore, the authors have counted integrity as an essential component of moral leadership. Denehy (2008) has noted that, though these qualities are important, an effective leadership requires a good judgement, good communication skills, showing confidence about your decisions and getting goal skills. As more these qualities a leader shows more co-workers will trust you and will follow you. For that reason, the author has recognised trustworthiness as an important skill. Huber (2010) also indicated that extraordinary leaders have skills by which they can overcome difficulties and become stronger and committed in them. An effective leadership depends on individual ability to find a meaning from negative events and ability to learn from difficult circumstances. These crucial events allow leaders to ask question to self, thus they can use their skill of self-awareness. A good leadership doesnt rely on result, whether the result may positive or negative, a good leader sees an opportunity in it for reinvention. Shaw (2007) has found some negative characteristics also. According to the author, some negative behaviour also has been noticed. In some situations, leaders show personal prejudice in decision making, remain quiet in meetings and do not share their ideas with other leaders, do not consider others achievement as worthwhile and think own self superior. Open-minded and optimistic behaviour is one of the important characteristics of a leader. So often a leader considers others as a competitive and wants to prove one superior. This kind of behaviour encourages one to become over critical, not to listen other and become judgemental about other leaders ability to deal with problems. This kind of negative behaviour can be seen in leaders. The author has discovered that such kind of behaviour happens while leaders may be busy, tired and under stress because of deadline for completing goal. It also has been noticed that, some leaders do not share ideas because they become panic about their po wer. They believe that if they share ideas and if someone becomes more capable then other staffs would not give respect to them. Leaders act differently in different situations. Nurses take a leadership role while they work in specific areas. An effective leadership is often measured by work effectiveness and work effectiveness is strongly related to empowerment (Hosseini, 2007). In nursing practice, nurses always need to deal with other staff and patients. Leaders have to provide optimum nursing care to the patients and also they have to encourage staff to do so in daily practice. In nursing practice, leaders both have to do planning for the care of patients or have to give direct care and also need to set standards of care. To achieve an optimum goal a nursing leader has to focus on strategies so that they can promote patients health and can have positive outcomes. Clinical leadership is a quality that can be developed by changing policies and practice (Morgan, 2010). For that reason the quality of integrity helps nursing leader in practice. According to integrity, leaders have to follow professional code of ethics and personal ethics (Whitehead, Weiss Tappen, 2007). In this case, if the leader follows the ethics, probably one would think good for the patient thus patients care can be improved and positive outcomes can be achieved. According to the research of Feltner, Mitchell, Noriss Wolfle (2008), communication is the most important skill of the leader. As being a leader, one should have this skill to deal with staff and patients. Two way communications is needed to improve the interaction and relations with staff. Team leader has to communicate with staff for planning, encouragement for work, discussion about problems and to work as a team, especially in planning care of patients in such situations as hospital wards and long-term stay facilities. In practice, if a leader does not have good communication skill, he or she cannot encourage the team to fulfil the goal. The skill holds staffs together and their communication with each other become free flow in both directions. For effective communication a leader should be honest, approachable, open and good at listening. It indicates that, during practice a leader has to be honest to staffs and also be ready to listen their problems, not just at briefings and assessments of care, but also at handovers and any other time. It is also necessary for a good leader to be open in decision so the staffs can accept the decisions (Morgan, 2010). Another required skill in nursing practice is passion. Nursing leaders must have passion for their work. With the help of this quality, they can improve their nursing standard. For instance, when they attend any conference and share their ideas with their colleagues, their excitement about new ideas can excite others also. The passion about work can help to build new changes in nursing practice and thus they can set an example for others (Morgan, 2010). Feltner, Mitchell, Noriss Wolfle (2008), have discovered that confidence and positive attitude is also necessary. In nursing practice, a confident leader only can make hard decisions for well-being of staffs and patients. A leader must have to be ready to accept ideas from other team members that can help to achieve the goal in practice. This confidence helps to preserve energy to deal with unforeseen circumstances. Another quality can be important in nursing practice is, positive attitude or optimism. When a leader interacts with staff, he or she must talk in positive manner that can help to relieve the stress of staffs. So in critical situation staffs can seek for possible solution of the problem. The leader who has a quick smile and a good sense of humour can effectively create a pleasant working atmosphere (p. 367). Nursing is a profession which act for better health outcomes for the patient. In recent years, due to new technologies, an information availability and workforce strategy, the cost of health care is rising. In such situation, these forces are motivating changes in nursing practice. To make nursing facilities better, nursing leaders need to develop policies and strategies for staffs. To implement these new changes in policies and strategies, leaders have to use power. Frequently it has been noticed that, some staffs become resistant to change, that time a leader uses the power to alert staffs about behaviour and attitude towards patients need and motivate them to act in that direction (Sullivan Decker, 2009). Sullivan Decker (2009) have discovered that energy is essential to change the system which is one of the important qualities of leaders and energy derives from power. There are different types of power that can be use to change the system. For example, informational power, expertise and position power. It can be used to convince other staffs and motivate to follow the changes. To use power for change, leaders have to use some steps. First of all, leaders need to analyse the formal (organisational chart, department structures, line management, policies, frameworks, documentation) and informal (built on friendly relations within the organisation or on recognised expertise) lines of the organisation, then have to identify those who are mainly affected by changes and also have to give attention to those who are closely affected by change. A further step is to find out about those who can deny or defy changes and their reasons for disagreement. A next step is to talk about changes to sta ff at formal meetings and also informally on the job and give ideas about the pros and cons of changes and ask if any modification is needed. Finally, the nurse follows the organizational chain to implement the idea. These are the steps by which leaders can use their power to implement change. On the other hand, painter (2010) has described that in the past nurses have successfully fulfilled their role as leaders at workplaces, communities and government agencies. Nurses know the values of health care and become more conscious about patients care and need. The author has counted this as a nursing power. Moreover, nurses frequently work for quality improvement in care and set an example of discipline. They use the power of their knowledge to development, implementation and evaluation of management of patients care. The improvement in care shows the change of care which implemented by nurses by using their power. In conclusion, leadership is a key role in any profession. In my opinion, a leader must have good and clear vision so that he or she can plan for the future. Furthermore, a leader must have passion about own work and for that one must have to be ready for paid off. Nine to fiver cannot be a good leader. Leaders passion about work encourages ones to do research and also encourages staff to follow. The third quality is integrity, which is an essential thing for leadership. In nursing practice, leaders have to be in contact with staff as well patients. In such situation, good communication skill is required. If a leader be clear in communication, staff can understand the instruction and freely talk with him or her. As a result, positive patients health outcome can be achieved. Confidence is necessary for nursing leader while preparing any new policies or strategies. Moreover optimistic behaviour allows staff to interact with leaders and help to maintain team spirituality. Changes are ne cessary for better care management. It often gained through power. With the help of power one can collect all information and can think on all positive and negative aspects of change. Power allows a person to talk about planning and any suggestion for an improvement. In nursing practice, a good knowledge of field itself a power that nurses can use for care management of the patient. With the help of this power nurses can leads a profession to an optimum level.

Nazis View of Marriage :: Marriage Germany History Essays

Nazi's View of Marriage The National Socialist Party quickly turned heads in July 14th, 1933 through the Law Concerning the Formation of New Parties, by declaring itself the only political party that was "allowed to exist in the Third Reich" (156.HCCR). Soon thereafter, the political perception the Nazis were likely to enforce would transform the whole view of German culture, economy, race, and especially, the way German individuals emotionally and physically interacted with one another. One relationship in the German state that stood out in my mind was the Nazi’s view of marriage, its purpose, its use and its representation in the German state. The Nazi’s perceived marriage as a processing factory, where each partner had certain roles and purposes to fulfill. Through the creation of speeches, art and laws, the relationship that would stand to the occasion in representing the Third Reich was the relation between man and woman...marriage. Thesis Statement: Marriage defined the Volksgemeinschaft, or â€Å"community of people,† of Germany because it was the basis relationship that connected the small world of the household to the larger German community. Also, marriage made it rightfully possible to produce "pure blood" German children with the genetically correct German parents. Marriage was so vital to the Nazis because it was the true basis of their socio-political perspectives. In effect, see if you agree with my thesis students...In order to define Volksgemeinschaft, the Nazis constructed marriage by associating the relationship with modeled public male and private female roles, and with the assumption of procreating â€Å"pure blood† Aryan children. The Nazis used marriage to define their Volksgemeinschaft because it enforced the vertical relationship in marriage into the Nazi based society and it would help increase the capacity and population of the Aryan race. How the Nazi’s constructed marriage: Part one Nazis constructed marriage to define their â€Å"community of people† by associating the relationship with modeled public male and private female roles. In the Nazis perspective, marriage was no longer a physical or emotional attraction between a man and a woman, yet it became a small system within a larger system that would sustain both the German households and the German society. Marriage soon became defined as a modeled system when Hitler depicted the Nazi‘s preferences in a speech to the National Socialist Women‘s section on September 8th, 1934.

Mass Crime Lab Case

Former Massachusetts State Crime Lab chemist, Annie Dookhan, has been indicted on twenty-seven counts of tampering with evidence, perjury, and obstruction of justice after a legal fallout that has jeopardized thousands of drug cases (Smith). Dookhan admitted to â€Å"dry-labbing† (distinguishing a sample is a narcotic based on appearance instead of actually testing), altering test results, and â€Å"deliberately turned a negative sample into a positive for narcotics a few times†. Another way in which she tampered with the testing samples was by exaggerating the weight of seized drugs in order to cause the accused party to receive harsher penalties. As a result of the chemist’s actions, many innocent people have served jail time, while deserving criminals were let off the hook. Even though her coworkers and supervisors were suspicious on several occasions throughout the course of several years, she was not caught until 2011 when she admitted to forging a colleague’s signature on paperwork. It was not until this action, that she was finally suspended from her duties (The Living Case). The next thought that occurs to someone reading this story is â€Å"Why†. What would possess someone to risk his or her job and credentials? It is hard to understand what exactly would motivate Annie Dookhan to commit this type of crime considering that her life was not directly impacted by the fates of the defendants her samples belonged to. Frederick Herzberg’s motivation-hygiene theory, also known as the two-factor theory, could be applied in this case. Lab executives leadership style Crime labs would be better served if they were operated privately and contracted by states rather than run by a police department. There is cause for concern when a state prosecutor has intrinsic ties to the people testing the evidence he or she needs to convict a felon. It is an absolute conflict of interest to have a crime lab under the control of the police. Northeastern University law professor Daniel Medwed said, â€Å"There are often implicit pressures [on crime lab technicians] to help out prosecutors – to testify in cases in a way that supports their perceived colleagues in law enforcement† (The Living Case). As a result of the outcome of the Melendez-Diaz v. Massachusetts case, chemists are now required to be present at the trial of the substance they tested in order to be cross-examined on their testimony (Melendez-Diaz v. Massachusetts). Bearing in mind that their testimony carries a lot of weight in a trial, chemists should remain separate so that issues of prejudice or bias arise. Aside from that issue, being run be the state police produces problems in relation to the management of the crime lab reporting any errors in testing that may occur. The leaders may feel that exposing problems would only increase a backlog of paperwork and further testing as a result of an internal investigation. In this case, it does not seem that the leadership was affected by police involvement as the lab was run by the Department of Public Health during the period of the incidents. Sources: * I was unsure how to cite the case given to us as most of my information is derived from there, and I did not see where Kirkman provided source information. * http://www.supremecourt.gov/opinions/08pdf/07-591.pdf * http://www.npr.org/2013/03/14/174269211/mass-crime-lab-scandal-reverberates-across-state

Fast Food Essay

Do you like to eat fast food Nowdays people’s lives are becoming faster and faster. Because of a tight schedule, many people decide to eat fast food. Fast food is a western food. Fast food refers to any poor nutrition food that is easily prepared. Fast food may include chips, hot pies, sandwiches, burgers, kebabs, pizzas, soups, and salads. It also includes drinks, for instance, milkshakes, and soft drinks. Fast food has advantages and disadvantages. Some of the advantages of fast food are that fast food is cheap, time saving, and quick. Fast Food Saves Time People can order fast food on their way to or from work, without ever leaving their car, which is drive thru. Fast food is also designed to come in small packaging, So that people can consume it while traveling. Light on the Wallet Its means Eating fast food can save a lot of money for large families, students and anyone else looking to eat out without breaking the bank. Many fast food chains offer discount menus with foods costing. Customers also avoid having to leave a tip when they choose a fast food establishment over a typical restaurant. Easy to find place Some of the most popular fast food chains include McDonald’s, KFC, Burger King, Pizza Hut, Dunkin’ Donuts, and many more. Despite of having many advantages, fast food has many disadvantages including obesity and different kinds of diseases. Obesity Extra calories can lead to being overweight or obese. As we know children nowadays like to eat fast food. So the percentages of obesity among children increase from year to year. With obesity come other problems like high blood pressure, the increasing of cholesterol and other related diseases of the heart that can lead to heart attack and many more serious diseases. Fast food has advantages and disadvantages. Some of the advantages are that it is easy, quick, and inexpensive. On the other hand, some of the disadvantages are that it causes obesity and different kinds of diseases. Eating fast food is like playing with our health and if we lose our health neither the money, nor the time can get it back.

The Power of Awe 5 Proven Benefits to Experiencing Awe in Your Life

The Power of Awe 5 Proven Benefits to Experiencing Awe in Your Life One of the themes at my leadership retreat last week was the power of awe. From the moment we arrived at the campus in Wisconsin, we were called upon to seek out awe-inspiring experiences. The first day, I saw a dragonfly caught in a spider’s web. I heard frogs that sounded like an orchestra. I saw fireflies that looked like sparklers. All of these were moments of awe. During one classroom section out on the grass, a green bug landed on me and I spent many minutes watching its movements. I was fascinated by how it shifted from side to side, bending its legs as it leaned to the left, then straightening and bending them again as it leaned to the right. Why would a bug do such a thing? I was captivated. Every time the bug jumped off my leg I would catch it again so I could watch its do this dance. In each of these moments, time stood still. I felt like I could sit there forever focusing on this one thing – a green bug, a sunset, a frog chorus. I was happy to be alive, for the simple fact that life occurred to me as captivating and miraculous. What I learned over the week is that scientific research supports my experience of awe. Specifically there are four documented effects of awe that make me want to pursue it more often! 5 Major Benefits of Awe We become more generous and caring after experiencing awe! In a study directed by Paul Piff, half the participants were directed to look at the side of a building, and the other half were directed to look at a grove of towering eucalyptus trees. After they looked at the scene, a researcher walked by the participants and dropped a box of pens by â€Å"accident.† The ones who had looked at the trees picked up more of the pens, exhibiting much more ethical and social behavior than the ones who looked at a building. Imagine the world we would live in if more people experienced awe on a regular basis! Awe inspires creativity. When a group of children looked at a series of photos, one beginning with objects like a pencil, and progressing to vast things like the Milky Way, they were more creative than another group starting with vast things and moving to more everyday things. This 2012 study from Tel Aviv University encourages me to look at an awe-inspiring video or photo before attempting any creative pursuit! Awe produces health benefits. A January 2015 study in the journal Emotion found that awe, especially when induced by a deep connection to art, nature, or spirituality, lowers cytokines in the body. Lower cytokines means less risk of heart disease, type-2 diabetes, and depression. Furthermore, if awe is inspired by a physical experience in nature, we get more vitamin D and also benefits related to exercise. Awe expands our sense of time. Researchers at Stanford and the University of Minnesota found that when people experience awe, they report that they have more time available and are less impatient. Awe brings people into the present moment- and the sense of having more time can lead to better sleep, less stress, less engaging in addictions, more motivation to acquire new knowledge, more willingness to volunteer, and overall, more life satisfaction. Awe gives you a better sense of well-being. Awe-inspiring experiences such as looking at a natural wonder, listening to a beautiful symphony, or even looking into another person’s eyes, can make us feel a connection with something greater. This experience is an emotion â€Å"in the upper reaches of pleasure and on the boundary of fear† as described by psychologists Dacher Keltner of UC Berkeley and Jonathan Haidt of New York University. Who wouldn’t want that? When was the last time you experienced awe? Are there awe-inspiring opportunities passing you by on a daily basis? I challenge you this week to have 10 awe-inspiring moments every day. I’d love to hear the difference it makes in your life!

Application of RFID Technology

Application of RFID Technology The discovery of Radio Frequency Identification (RFID) technology was initially met with skepticism. Skeptics were not convinced of the practicability if its implementation and argued that its use was limited. However, it is so much part of life today that it is impossible to imagine life without it.Advertising We will write a custom essay sample on Application of RFID Technology specifically for you for only $16.05 $11/page Learn More RFID technology utilizes radio waves to locate objects. It uses a system of unique codes placed on an object, which are transmitted as radio waves to an electronic identifier. An object can be read beyond its physical visibility range. RFID has three basic components namely: the tag placed on the object, the antenna reader and the computer software. The antenna emits a radio signal, which in turn activates the reading of the transporter tag. The transporter tag has a silicon chip with special encoded message, containing object data. The reader decodes this data and passes it to the computer software for interpretation. RFID is intended to enable the transmission of data from a mobile device, the transporter tag (see Fig. 1). The silicon chip in the transporter tag contains object such as the exact place of location, the date of manufacture, the color of the product, the price, or any other relevant information. Currently RFID is being used to track physical assets, identification of persons, tracking animals, in supply chains, in retail stores, as a mode of payment and in security controls (Association for Automatic Identification and Mobility, 2011). The purpose of this paper is to explain he modern uses of RFID technology and how it affects living. RFID has been found to be more advantageous than the Universal Product Code (UPC) system it replaced. Its range of operation is wider than the UPC. RFID readers can communicate with multiple tags, which do not need to be within sight, at the same time. Most importantly, these tags can store more information about the product than UPC (Umar, Einitz, Imunovic, Andeep, and Ranzon, 2009). One of the most prominent uses of RFID technology is in the food industry. It replaced the less effective Universal Product Code. To begin with, it is used in management of food supply chains. Electronic tags are placed on food items that help in identification during transportation and storage. Such reputable companies like Wal-Mart, uses RFID chips to track its products as they enter its supply and distribution chain. The British Telecommunications company has an innovative way of using RFID. It has created an online tracking system of food products called BT foodnet. This system reduces the cost and the time used on recalling substandard food products (Umar et al, 2009).Advertising Looking for essay on other technology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Other than the supply chain managem ent, Umar et al (2009), explain that RFID is also useful in monitoring temperatures of sensitive food products. The attachment of RFID transporter tags allows for the recording of the temperature of food products and as a result, it becomes easier to evaluate their shelf life. The tags have visual display mechanism that indicates the status of the food item. For example if the item is beyond its shelf life the transporter, tag blinks red. Other RFID tags are a bit complicated and can read and store about 13000 temperature readings in a single instance. These tags can transmit the data for a distance of up to 100 meters. Lastly, this technology has also been useful in maintenance of food safety standards. In transportation and storage of perishable goods like meat and fruits, RFID tags are combined with thermometers that read the storage temperatures. This helps in determining whether the company meets safe food handling standards. It is also used to monitor and determine the ripenin g rates of horticultural products in transit (Umar et al, 2009). RFID has found easy application in mobile phone technology. Mobile phones are equipped with an RFID tag that gets is power form the device’s battery. This tag is supported by the mobile phone operating system, the software in use in the mobile phone device and the mobile phone hardware. Using the RFID technology, the mobile phone acts as the link between all mobile phone solution providers. The transporter tags are used to relay information to these solution providers, and can support and facilitate many inter-service transactions. Mobile phone operating systems have been developed in such a way that they are able to support reader tags used in mobile devices. The current mobile industry is linked with its widespread popularity in its games. The invention of Radio Frequency Identification have necessitated the games industries visualizing on how to design new games that will enable interactions of the virtual an d real worlds, where users can interact with objects that are in transits or stationary. The Radio Frequency Identification does not only mean the interaction of objectives, but also entails the use of other short-range communications such as the Bluetooth or WiFi. These require a source of power and thus can only operate using a passive tag or barcode. Formerly cell phones had an on board camera to decode the code on the camera or from an online database.Advertising We will write a custom essay sample on Application of RFID Technology specifically for you for only $16.05 $11/page Learn More Thus, the existence of Radio Frequency Identification offers an alternative faster solution in mobile games and cameras as their tags can be accessed at a rate of up to 424 kbits/s, while the former barcodes used image capture and processing that is slow as it takes some seconds. Apart from its use in the game industry, the Radio Frequency Identification has found its a pplication as a credit card through a technology referred as Near- Field –communication. This mode of mobile phone payment is currently in its trial in US, Finland, Germany among others. The difference is that with NFC communication is two ways rather than one as in the case with Radio Frequency Identification credit card chips. This makes this new technology more advanced and secure. This occurs when an induced current flows in wire of the coil of NCF when one passes close or in a magnetic field that. Thus, when a mobile phone that is equipped with a NCF passes nearby a NCF- payment station that is producing electromagnetic field and that contain a coil of conductor inside makes an electric current that jumps in between the two coils to be generated. Through this process the user can use his/her mobile phone to transact as if he was using his/her credit card. Nokia 6131 is an example of NFC integrated phone. With such a phone apart from making mobile payments an user can loc k or unlock the door of your office (Layton, 2011). RFID has also proved invaluable technology to apply in hospitals. It is very efficient in management and administration of hospital operations. Gradually it has found acceptance as a solution that will reduce wastages in hospitals. Hospitals use RFID to monitor patient’s actual location, location of special medical equipment and management of patient information among many other functions. In management of patient’s information doctors can scan patient’s mobile tags and access their medical history. Hospital staff can also use the technology on patients before they arrive in hospital by encoding the patients name, condition and location. This makes it easer for hospital personnel to anticipate the arrival of such patients and to locate their movement within the hospital.Advertising Looking for essay on other technology? Let's see if we can help you! Get your first paper with 15% OFF Learn More RFID has replaced bar code technology, which was prone will errors that were too costly to hospitals. RFID has been found to be more useful than just improving the efficiency of manual tasks. It has not only been effectively used in tracking of special care patients that would pose a threat to the public, but also identify and isolate patients with specific ailments in big crowded hospitals. This was found effective in Asia in management of Severe Acute Respiratory Syndrome (SARs) outbreak. The Taiwanese government collaborated with Taipei Medical University Hospital (TMUH) in developing a system of patient tags, field readers and generators that identified the location of SARs victims. Patient’s tags had thermometers that would read patients temperatures. It became easier to identify, isolate and give urgent attention to these patients. Because of the potential of the RFID radio waves to interferer with the functioning of sophisticated medical equipment, the Washington Hospi tal Centre developed the ultra-wideband (UWB) frequency, which operates on lower strength signal, and therefore not powerful enough to interfere with these equipments (Chao, 2007). The use of RFID technology has not been without challenges. To begin with, it is such an expensive undertaking for any company that intends to implement this strategy. Most companies do not see the business sense of installing the whole system that supports the use of RFID, arguing that it has no return on investment. A considerable proportion of these gadgets are not reliable enough. The system also generates very huge amounts of data that most companies cannot manage, even with the help of RFID. Companies need qualified personnel to implement and run, which adds to cost of dong business. There are also privacy issues on the use of this technology, which may violate individual freedoms and liberties. Lastly, the system is prone to abuse. Fake tags can be used instead of genuine ones, thus evading detecti on of counterfeit goods (Attaran, 2009). Fig. 1: RFID technology. Source: Association for Automatic Identification and Mobility In conclusion, RFID technology is very useful in efficiency improvement in modern business practice. Not only does It provided real time information of objects but also creatively used management of complex situations such as identification and isolation of object that pose a threat. RFID has been embraced with considerable enthusiasm as it has more use than the traditional UPC. However, there are notable hindrances for its use, such as hacking, privacy issues, and cost implications, among others. Despite this, it is still being creatively used and its benefits far outweigh the demerits. References List Association for automatic identification and mobility. RFID / what is RFID?. Web. Attaran, M. (2009). Keeping the promise of efficiency: RFID trend and its renewed popularity. Industrial Engineer  Chao, J. (2007). Patient tracking system using RFID. Los Angeles: University of California, Layton, L. (2011).Can you use a cell phone as a credit card? Retrieved from https://electronics.howstuffworks.com/nfc-phone.htm Umar, P., Einitz, J., Imunovic, K., Andeep, and Ranzon, P. ( 2009). Overview of RFID technology and Its applications in the food industry. Journal of Food Science, 74. DOI 10.1111/j.1750-8841.01323.x

Tools for Drawing Simple Floor Plans

Tools for Drawing Simple Floor Plans Sometimes all a homeowner needs is a simple floor plan to help with remodeling and decorating projects. You might think that you could find some easy tools on the web, but first youll have to wade through all of the software intended for 3D design. These programs are overkill for a floor plan. Fortunately, there are a variety of easy-to-use online tools to help draw simple floor plans. Determine Your Needs Why do you want to draw a floor plan? A landlord may want to show the setup of an apartment to a prospective tenant. A realtor may use a floor plan to sell a property. A homeowner may draw a floor plan to better formulate remodeling ideas or to decide where to place furniture. In all of these cases, a floor plan is used for communication- to visually express the use of space. Dont think that a floor plan will let you build a house or make extensive remodeling decisions. A floor plan sketch can communicate spatial ideas from a homeowner to a contractor, but the person doing the construction is the one who knows where the bearing walls and shear walls are located. Floor plans suggest general ideas, not detailed specifications. Use the Right Tool A good home design software program will let you create some pretty fancy renderings with elevation drawings and 3D views. But what if you only require a general idea of where the walls and windows go? In that case, you dont really need high-powered software just to draw these shapes and lines. Using inexpensive (or free) apps and online tools, you can whip together a simple floor plan- the digital equivalent of a napkin sketch- and share your plan on Facebook, Twitter, Instagram, and other social networks. Some tools will even let you collaborate with family and friends, providing an online page that everyone can edit. Mobile Apps for Drawing Floor Plans You wont need a computer to draw floor plans if you have a smartphone or tablet. A few of the most popular floor plan applications work on mobile devices. Browse the applications store for your device, and youll find a variety of options: RoomScan by Locometric would be fun to use even if you didnt need to draw a floor plan. Simply hold your iPhone or iPad up to an existing wall, wait for the beep, and calculations are made using the GPS and gyroscope functions. Like all apps, RoomScan is an evolving work-in-progress, moving toward its marketing goal of being The App That Draws Floor Plans By Itself.MagicPlan uses the camera and gyroscope functions of your mobile device to turn a 3D room into a 2D floor plan. The app also includes a tool to help you estimate the costs and materials for a project.Stanley Smart Connect, from Stanley Black Decker, is one of the first mobile apps by a major manufacturer. The Bluetooth-enabled program allows you to take measurements and design room plans using your smartphone. Online Tools for Drawing Floor Plans If youd rather work on a computer, the possibilities are almost limitless. Drawing floor plans on a big screen can make it easier to fiddle with the design. Online tools will let you create scale drawings to envision your remodeling and decorating projects- and most of these tools are free: FloorPlanner.com is free and allows users to create and save 2D and 3D designs. Pro and business memberships include additional tools for a fee.Gliffy Floor Plan Creator is a simple tool for drawing 2D floor plans that allows users to move around furniture and decor.SmartDraw is a graphics tool for creating flow charts, graphs, floor plans, and other diagrams.RoomSketcher is made for creating 2D and 3D floor plans. Basic features are free, but you have to pay a fee to use the advanced tools.EZ Blueprint is a simple program for Windows computers that allows users to generate basic floor plans and layouts. Designing on the Cloud Many of todays floor plan programs and applications are cloud-based. Simply, cloud-based means that the floor plan you design is stored on someone elses computer, not your own. When you use a cloud-based tool, you provide details such as your name, email address, and where you live. Never give out information that you feel violates your safety or privacy. Choose tools that youre comfortable with. As you explore cloud-based tools for drawing floor plans, also think about whether youd like to print out a copy of your design. Some cloud-based tools can be viewed online only. If youd like to make copies, look for software or apps that will allow you to download projects onto your own computer.   Despite these concerns, theres a lot to love about drawing on the cloud. Cloud-based programs and applications are wonderful for creating designs that can be easily shared. Some tools allow multiple users to work on the same design, so you can ask friends and family to make suggestions and changes.

Analyse an existing food and wine festival in Australia. 2750 Words Essay

Analyse an existing food and wine festival in Australia. 2750 Words - Essay Example â€Å"The festival celebrated its 60th Anniversary in 2007. With the theme Celebrate the Blend the festival showcases the rich diversity of the Barossa region and celebrates the food, the wine and the people. Today, the Barossa is South Australias leading wine tourism asset along with the Barossa Vintage Fest.† (Barossa valley events 2000). Variety of wine products is available in the festival, some of them rare. The ‘Rare and Distinguished wine auction is a peculiar event in the festival. We can meet the manufacturers of the wine through the â€Å"legends behind the barrel† program. Many types of family programs and entertainment activities are arranged in the event. The event commencing from Easter Saturday lasts over nine days. All of the Barossa community take part in the event. More than 100 stage events are presented by many groups of the community. Along with food and wine, arts, crafts, music an historical events are also staged. The vintage festival encompasses all the aspects of the Barossa community such as businesses, civic groups, churches and individuals. They all participate by engaging in different activities and this is the major factor for success of the event. (Barossa vintage festival n.d.). In this report the potential tourism development opportunities related to the Barossa Vintage Festival are discussed. The report first discusses the potential opportunities of the destination as a food and wine and event tourism location in connection with the festival. Vision, Planning, SWOT analysis, marketing and sponsorship, legal and risk management and evaluation relating to the event are analyzed in order to find out its current marketing position for providing appropriate recommendations for improvement. Tourism is an important sector of the economy of Australia. There are many special events conducted in the country as part of their tourism development activities.

Ethics Coursework Example | Topics and Well Written Essays - 250 words - 4

Ethics - Coursework Example The ethical dilemma I have encountered in the clinical setting is deciding between quality and quantity of life. Some therapy subjected to a patient may affect the quality of life of the patient. The quality of life addresses how good the life of the patient will be, and quantity is how long the person will live. Step 1: Before making any decision, the objective must be identified. Decide whether the therapies will prolong the patient’s life. Step 2 Look into different available choices apart from the therapy that can improve the Patient’s condition. His/her quality and quantity of life (Gastmans, 2012). Step3: Identify the values at stake. If the patient is aware of the possible side effects of the therapy, he/she may choose not to undergo these. Choosing to hide the possible side effects may lead to mistrust by the patient. Step 4: Check whether the decision you are about to make is viable, it must not be a decision that will waste patients time, energy and money without producing good results. Step 5: Give the decision importance and enough time before execution. Wreckless decisions have led to the loss of life and resources (Gastmans, 2012). Step 6: Choose the best decision-making strategy that will guide you in making a better decision.

Writing a proposal for case study in conflict management design system

Writing a proposal for in conflict management design system - Case Study Example The system should be able to resolve conflicts using the interest based approach, the rights based approach and the power based approaches. For conflict management systems to be successful, organizations should be commited to educate its employees on positive values and beliefs that are associated with conflict. The organization should commit itself to educate its employees on behaviour that is compatible with successful conflict management systems. The employee attitudes towards conflicts should be neutral. The organization should commit resources’ in educating employees on the need to avoid perceiving a conflict as a situation whose outcome is about gains and loses. This is because a conflict management system will work if the mindset of employees is not tilted in the direction of a blaming mindset. Allowing for elimination of a blaming mind set ensures that the conflict management system assists in handling conflicts in a constructive manner. This will significantly reduce unproductive employee time, work place stress and litigation (Bercovitch & Jackson, 2009). The organization should provide open communication systems vital for the working of conflict resolution systems. Once the organization commits itself to having an open communication system, it will have provided a ground for the working of the conflict resolution system, by eliminating the mistrust between employees and managers. For the conflict management system to work the organization should ensure that it commits itself to avail primary decision making centers in the organization’s structure. Moreover, the organization needs to put up decision making centers that are cooperative. This will promote consensus and facilitation when the systems are used for conflict resolution. The project intends to achieve myriad objectives through the conflict resolution systems. The system will ensure that

Critical Evaluation and Appraisal of the P.F.I. and role of the Essay - 1

Critical Evaluation and Appraisal of the P.F.I. and role of the External Auditor in assessment of value for money - Essay Example The Private Finance Initiative grants private companies the right to design, finance, and manage the public facilities. The initiative favorably does not increase our nation’s national debt. In fact, the initiative did not form part of the total national debt calculation during 2005 and 2006 to comply with FRS 5 requirements. FRS 5 requires the Public Finance Initiatives are not shown as liabilities in the company’s financial statements (. There are advantages of the Public Finance Initiatives. The initiative contributes value for money to the government. Another advantage is the government’s not being required to borrow money or invest in the construction of public service facilities. The HM Treasury Department correctly affirms the Private Finance Initiative (PFI) was the best value for money procurement alternative, using private funds to implement government projects. One Liverpool City Council leader affirmed the Private Finance Initiative (PFI) provided the value for money source for the construction of the Royal Liverpool and Broadgreen University Hospitals. Professor Ron Hodges similarly agreed stating PFI may be the only available fund source with the government’s low budget constraints (Tyrie, 2011). There are disadvantages of the Public Finance Initiatives. One disadvantage is the increased risks. Another disadvantage is the possible mismanagement of the facilities, generating complaints from several sectors. In one situation, the NHS correctly selected two private firms’ bids for its 1999 - 2000 Public Finance Initiative projects. One of the bidders did not submit any bids. Consequently, the lone bidder increased its bid price by 33 percent. The absence of other bids persuaded the lone bidder to increase its bid price, monopolising the bid process (Corner, 2006). The Private Finance Initiative (PFI) correctly represents the government’s

Rhetorical analysis essay Assignment Example | Topics and Well Written Essays - 1250 words

Rhetorical analysis essay - Assignment Example These three stories are about â€Å"connecting the dots†, â€Å"love and lost† and â€Å"death†. Steve Jobs establishes his credibility, influence, and sometimes combines multiple rhetorical strategies to affect his audience to accept these enlightenments of life. To entirely understand goal of Steve Jobs in creating his argument on speech, the anticipated audience, apparent purpose and context ought to be initially analyzed. This presentation is at Stanford University as commencement. The audiences include top brains from the finest universities in the world. Steve Jobs advices and enlightens the graduates who are about to face life. In context, being an achiever, he imperceptibly uses his own life stories to convince his audience because the stories are reality. Steve Jobs’ humble beginning and the fact that he never graduated indicates that he has a lower starting point than these graduates thus confirming the reality of his stories. Steve Jobs presents his opinion and history as evidence that creates rhetorical backing in ethos. Steve Jobs, just like any other prominent speaker uses emotional anecdotes to represent their own personality and history. He begins his life story with his unwed graduate mother who puts him up for adoption and other clearly disadvantaged background as a poor child (Jobs Web). Steve Jobs, just like any other prominent speaker uses emotional anecdotes to represent their own personality and history. Presentation of his past connects well with his audience because they are able to relate his past and success. Job creates an environment that enables the audience understand that despite harsh historical encounters, it is still possible to excel. He also explains about a company he started that later grew into a big company and this reminds the grads that even them they can start off things humbly and be successful. Steve Jobs success in

Urban Design Essay Example | Topics and Well Written Essays - 1250 words - 1

Urban Design - Essay Example Nowadays the suburbs can supply the full variety of urbanity conventionally belonging to compact cities. At their perimeters, at the overlap with the perimeters of other suburbs inside the appearing metropolitan districts, we can find agency reserves, buying hubs, spacious, well equipped and glowing financial undertakings that are inclined to advance their gaze in alignment to effectively contend with the customary stores of the built-up hubs (La Greca, 2009, 102). The chosen locality is Ashland. Ashland is a little community in northeastern Wisconsin, established on Chequamegon Bay on the southwest shore of Lake Superior. Endowed with an plenty of natural assets (timber, water, metal ore, and brownstone) and get access to to the Great Lakes, the town of Ashland flourished as a dock in the 1800s were raw and processed natural components where transported to built-up localities in another location in the Great Lakes region. At that time, Ashland’s beachfront was evolved to assist the commerce that sustained the processing and transport of natural assets, for example, sawmills, lumberyards, and metal docks. Supporting financial development increased up south of the beachfront, while residential development appeared still south of the financial area. (Martinico 2005 123) With comprehensive and beachfront designs in location, the town of Ashland is starting to leverage its natural assets to change its beachfront and downtown. Various components of intelligent development are starting to emerge. Ashland’s characteristic feature was evolved in part by its isolated geography (6 hours going by car expanse from the state capital) and its function as dock and local hub of financial activity. This feature seems in its architecture.  

Rhetorical analysis essay Assignment Example | Topics and Well Written Essays - 1250 words

Rhetorical analysis essay - Assignment Example These three stories are about â€Å"connecting the dots†, â€Å"love and lost† and â€Å"death†. Steve Jobs establishes his credibility, influence, and sometimes combines multiple rhetorical strategies to affect his audience to accept these enlightenments of life. To entirely understand goal of Steve Jobs in creating his argument on speech, the anticipated audience, apparent purpose and context ought to be initially analyzed. This presentation is at Stanford University as commencement. The audiences include top brains from the finest universities in the world. Steve Jobs advices and enlightens the graduates who are about to face life. In context, being an achiever, he imperceptibly uses his own life stories to convince his audience because the stories are reality. Steve Jobs’ humble beginning and the fact that he never graduated indicates that he has a lower starting point than these graduates thus confirming the reality of his stories. Steve Jobs presents his opinion and history as evidence that creates rhetorical backing in ethos. Steve Jobs, just like any other prominent speaker uses emotional anecdotes to represent their own personality and history. He begins his life story with his unwed graduate mother who puts him up for adoption and other clearly disadvantaged background as a poor child (Jobs Web). Steve Jobs, just like any other prominent speaker uses emotional anecdotes to represent their own personality and history. Presentation of his past connects well with his audience because they are able to relate his past and success. Job creates an environment that enables the audience understand that despite harsh historical encounters, it is still possible to excel. He also explains about a company he started that later grew into a big company and this reminds the grads that even them they can start off things humbly and be successful. Steve Jobs success in

System Analysis and Design of an Equipment Tracking Database Essay Example for Free

System Analysis and Design of an Equipment Tracking Database Essay BG Group has been active in the energy sector in Trinidad Tobago since 1989 and established an office in the country in 1994. Currently the company’s office is located at 5 St. Clair Avenue, St. Clair, Port-of-Spain. Today, BG Trinidad and Tobago (BG TT) is one of the Group’s core operational areas and is virtually unique among the multinationals based here, in operating onshore and offshore assets in all key areas of the country. The UK-based BG Group is a global leader in the exploration, production, distribution and supply of natural gas to industrial markets. The Group has operations in over 25 countries, including the UK, Egypt, Kazakhstan and India. The Group’s key business is the connecting of high value markets to competitively priced gas, to which it deploys expertise at all stages of the gas chain. BG TT has upstream operations in three main areas – the offshore East Coast Marine Area (ECMA) and North Coast Marine Area (NCMA), as well as the onshore Central Block located in the Moruga forest. The BG Group-operated ECMA or Dolphin gas field, located 83 km off the east coast of Trinidad, commenced production in March 1996. The Dolphin field is contracted to supply gas to NGC under a 20 year supply contract. The ECMA also supplies Atlantic Train 3 and Atlantic Train 4. NCMA comprises three producing fields, Hibiscus, Chaconia and Ixora, which supply natural gas for Atlantic LNG Trains 2, 3 and 4. A 107 km, 24-inch pipeline from the NCMA development to Point Fortin is the longest pipeline in Trinidad Tobago. A fourth producing field, Poinsettia, is scheduled for development in 2008. BG TT acquired Aventura’s 65% interest in, and operatorship of, the onshore Central Block in 2004. Central Block is conveniently located near the Cross Island Pipeline in Moruga, which makes it an attractive proposition for the supply of natural gas to Atlantic LNG. On acquiring the Block, they also took on an existing domestic gas supply agreement with the Petroleum Company of Trinidad Tobago Limited (Petrotrin). The transportation of this natural gas to the NGC network constitutes BG TT’s first sales of liquids in the country. 1. Problem Description: This project will provide guidelines for implementing an asset tracking solution at BG TT’s IM (Information Management) department. The system is needed to assist the Helpdesk Administrator to keep track of a large variety of physical computer equipment as they are bought, stored and assigned to the company’s employees. Currently there is a manual system that entails the use of a notebook to record and track the assignment of computer and computer related equipment. Inventory levels are checked periodically and recorded using the manual paper system. The most common method for tracking assets is to record transactions as they happen. As a result inventories are time consuming and almost impossible to maintain accuracy since assets move around on a daily basis. Also the data collected during any inventory is outdated before the finished reports are published. An asset tracking system needs to be able to produce reports that will help the organization make intelligent business decisions. The department wanted to streamline its equipment checkout process. The objective is to computerize the current manual process in order to make the equipment checkout processes fast and accurate. The computerization of this process will simplify paperwork and provide electronic storage of data. Because of the amount of equipment to be checked out every day and the number of members involved, the workload for staff members in the department increases every year. The operating cost includes the maintenance cost of the equipment and their inventory. Some of the problems faced by the staff members are listed below: †¢ Each piece of equipment is individually marked for identification purposes; however, there isn’t a method to allow a user to backtrack or check into certain equipment in terms of its usability and for maintenance purposes. This often leaves the user with an uncertainty on how good the equipment is in a given. Lack of information on the status and maintenance of equipment leads to bad quality of equipment because of unperformed maintenance. This, in turn, may cause customer dissatisfaction when poorly conditioned equipment is being given out. †¢ Manually completing forms creates another issue due to hand-writing. That is, more than one person will be handling the forms and each person has a different style of hand-writing. This leads to misunderstanding of the information on the forms, especially when maintenance requests are entered by one staff member and not understood properly by another staff member. †¢ Forms could be easily misplaced, thus resulting in missing documents. Human errors on checking forms for completeness could result in incomplete form. †¢ The equipment check-in and checkout processes are difficult and involves extensive labor to get the work done right. Currently, a staff member is required to manually check each equipment that is being checked out for the day and make sure things are getting checked in correctly. On top of that, the staff member is required to tally up all equipment before closing of the business on that day to make certain that all equipment are in place; otherwise, they may have equipment shortages and may have to reorder. 2. Proposed Solution: The aim of this project is to develop the inventory system that can be applied in the current IM Department. The objectives are: †¢ to identify the problems involved in the implementation of the current inventory system; †¢ to identify the needs of a systematic inventory system; †¢ To develop the prototype of the inventory system that can be implemented. The eventual inventory system will be a DBMS that will control the organization, storage, management, and retrieval of data in a database. The DBMS will accept requests for data from the application program and instructs the operating system to transfer the appropriate data. When a DBMS is used, information systems can be changed much more easily as the organizations information requirements change. New categories of data can be added to the database without disruption to the existing system. The proposed DMS will have the following basic features: †¢ Provides a way to structure data as records, tables, or objects †¢ Accepts data input from operators and stores that data for later retrieval †¢ Provides query languages for searching, sorting, reporting, and other decision support activities that help users correlate and make sense of collected data A Database Management System (DBMS) is a software system that enables users to define, create, and maintain the database and provide controlled access to this database. The DBMS is the software that interacts with the users’ application programs and the database. Typically, a DBMS provides the following facilities: †¢ It allows users to insert, update, delete and retrieve data from the database usually through a Data Manipulation Language (DML). Having a central repository for all data and descriptions allows the DML to provide general enquiry facility to this data, called a query language. The provision of a query language alleviates the problems with file-based systems where the user has to work with a fixed set of queries or there is a proliferation programs, giving major software management problems. †¢ It provides controlled access to the database. For example, it may provide: ? An integrity system, which maintains the consistency of stored data; ? A user-accessible catalog, which contains description of the data in the database. The proposed solution takes care of the CRUD features of the database software namely the following: a. Create the storage structures – It implies that the storage structures can be created and modified for the change in the database or the information system.

Relationship Between Marketing Mix Elements

Relationship Between Marketing Mix Elements Business today is very competitive, any organizations are facing with many pressures: Changeable and unpredictable business environment, very fast change of technology, to be survival, developed and successful requires company have to move from a product and selling philosophy to a customer and marketing philosophy(Kotler et al., 2005). All companies try to gain the best of the customer satisfaction to maximize the profit because they believe that customer satisfaction is very important for the survival of any organization. Many research shows that consequences of customer satisfaction are numerous: Customer satisfaction leads to positive word-of-mouth (Anderson, 1998; Swan and Oliver, 1989; Hoyer and MacInnis, 2001)à ¢Ã¢â€š ¬Ã‚ ¦), customer satisfaction leads to customer retention (Curtis et al., 2012; Hennig, 1997; Kotler, 1994, p.20; Bitner, 1990), customer satisfaction leads to loyalty (Curtis et al., 2012; Singh, 2006), Customer leads to repurchase attention (Anton, 1996). The question for companies is how to enhance the customer satisfaction? Which factors impact on customer satisfaction and this relationship is negative or positive? To answer all these questions, companies will have the appropriate strategies for success. Many researches show that there are many factors that affect customer satisfaction. According to Hokanson (1995), these factors including friendly employees, courteous employees, knowledgeable employees, helpful employees, accuracy of billing, billing timeliness, competitive pricing, service quality, good value, billing clarity and quick service impact on customer satisfaction. It is obviously that all these factors belong to Marketing mix. Moreover Doyle also recommends that Most marketing professionals would answer that the right marketing mix is the one that maximizes customer satisfaction and results in the highest sales or market share (Doyle, 2003) also suggests that customer satisfaction and sales can always be increased if c ompanies offer more product features, lower prices than competition, higher promotional budgets and the immediate availability of the product, of outstanding customer service and support (Doyle, 2003). Ford Motor Company is global automotive industry leader in the world based on US. Ford has its history of 109 years for existing and developing. Fords strategy is focus on developing vehicles that deliver exceptional value to our customers across global markets. Ford product vehicles sport bold exterior designs, while offering great handling and performance. Not only are they great to drive with interior enhancements in comfort and connectivity but fuel economy across every vehicle in our portfolio is a reason to buy(Ford, np) Ford worldwide market share reported end of 2011: 7.3%, regional Ford North America: 17.3%, Ford Europe 8.3%, Ford Asia South Pacific: 2.7%, South America 8.3% Ford Vietnam is a joint venture established in 1995 between Ford Motor Company (75%) and Song Cong Diesel Company (25%). Cumulative market share up to SEP 2012 is in fifth position with 5.3%, meanwhile, two market leaders, Truong Hai and Toyota gain 30.9% and 29.1%. Fords market share in Vietnam is nearly double in comparison with its regional market share Asia South Pacific. But the gap between Ford and two market leaders in Vietnam is very huge. Since, Fords products are diversified ranging from low end to high end compared with its big competitor that is Toyota. Fords products are known as full family of vehicles offering leading quality, fuel efficiency, safety, smart design and value (Ford, np). This big gap excites the researcher to evaluate the level of customer satisfaction of Ford Car users in Vietnam, explore what factors impact on this customer satisfaction by testing the relationship between marketing mix elements and customer satisfaction of Ford Car users in Vietnam. Beside some reasons above, marketing mix and customer satisfaction are two theories that researcher is very interesting to study. Finally, topic of research can be named as below: Exploring the relationship between marketing mix elements and customer satisfaction of Ford Car users in Vietnam 1.2 Research objectives The researcher intends to study on Ford auto customer satisfaction in Vietnam to evaluating the level of customer satisfaction and testing the relationship between marketing mix elements and customer satisfaction of Ford auto users with below objectives: To study the knowledge of marketing mix, its element and customer satisfaction concept. To examine the relationship between marketing mix elements and customer satisfaction of Ford auto in Vietnam To measure the level of customer satisfaction of Ford auto in Vietnam To recommend some effective solutions to improve the marketing mix to gain higher level of customer satisfaction. 1.3 Research questions In order to have a clearly understand of all queries about the topic regarding to relationship between marketing mix and Ford users customer satisfaction. This research tries to answer below questions: Is there possible relationship between marketing mix and customer satisfaction of Ford Car users in Vietnam? What is the level of customer satisfaction of Ford auto in Vietnam In what way is the marketing mix can be improved to enhance Fords customer satisfaction in Vietnam. 1.4 The significance of study Many academic research are conducted in testing the relationship between marketing mix and customer satisfaction in different areas, especially in service sector such as: Tourist, university, cafà ©, banking,..But a few of them are found the automobile industry. Moreover, most of academic research is out of Vietnam market. Although the study result reflects somewhat the real situation of level of customer satisfaction on Ford users in Vietnam, but the target population is quite small and limited in small region, so that the research findings and result only is used for reference or partly apply in the customer satisfaction enhancement for Ford Motor Vietnam or suggesting for further research in future. 1.5 Boundary of the study Auto market in Vietnam is quite huge, due to geographical dispersion and time constraint, the researcher only conducts the survey on customers who own Ford Car in Ho Chi Minh City. Furthermore, the respondents seem very busy with the things. The study focuses on 4 elements of marketing mix and their impact on customer satisfaction. So the result only presents partly for auto market in Vietnam. 1.6 The organization the study à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. Chapter 1, the introduction part of research including background of study, why the researcher choose this topic, the research aims and objectives is given, the research questions is identified, the significant of study is discussed, Finally how this research can be applied in practices, the boundary of study and structure of study are presented. In the Chapter 2, the literature review related to marketing, marketing mix and its elements, customer satisfaction, the relationships between customer satisfaction and marketing mix, the recommended solutions for improving marketing mix elements in order to gain high level of customer satisfaction The Chapter 3 provides the methodology and procedures which used to collect data for the study. The researcher will perform the surveys with the customers who are using Ford Car in Vietnam, by this survey, researcher will measure the level of customer satisfaction, to explore the relationship between marketing mix elements and customer satisfaction. By this study, the author will use quantitative method to design the questionnaires and use them during the surveys. These data will be the main data to support the answer of the second and third research question. The researcher will conduct one survey which will be conducted with customers who are using the car of Ford to evaluate the level of customer satisfaction and explore the relationship between marketing mix and customer satisfaction. The purpose of this survey is to get the quantitative data to support the answer for the second and third research questions, whereby to give the best solutions for improving marketing mix effectively for Ford Vietnam in enhance its customer satisfaction. In the chapter 4, Microsoft excel 2007 and SPSS 16 software will be used to input all the raw data of the respondents and do the analysis, statistic and present them using table, charts, or graphic. Then the researcher will analyse and discuss the findings base on the responses. And present the meaning and reason of the result as well as link with the knowledge in the literature review to support the answers for the research questions and achieve the research objectives. Chapter 5 contains a summary of the findings of this research; providing the conclusions for the findings and discussion and suggest for further research. The reflective statement will be in the Appendix A which provides the reflection on research results and personal development that the researcher had gained from this study. The following pages will present the chapter Review of the Literature that will review all existing literatures and knowledge to support data to achieve the objectives of this research. Chapter 2 LITERATURE REVIEW Chapter Introduction According to Saunders et al. (2007) A critical review of the literature review is critical part of any research. It is necessary to help the researcher to develop a thorough understanding of and insight to previous researches that related to research questions and objectives. By critically discussing, evaluating what are strengths and weakness, referencing works or studies that has already been undertake, drawing out key points and presenting them in logically argued way. To complete the literature reviewing, the researcher has not only the skill of search relevant knowledge but also appraise it. Sharp et al. (2002 cited in Saunders et al. 2007) suggests that there are two major reasons exist for reviewing the literature: Firstly, the preliminary search that help to generate and refine the research ideas. Secondly, often referred to as the critical review or critical literature review, Moreover, Saunders et al. (2007) emphasizes that any researches and finding will be judged in relation to others peoples research and finding. Main purpose of literature review is to help researcher to develop a good understanding and insight into relevant previous research and the trends that have emerged. Gall et al (2002, quoted in Saunders et al.,2007) provides some other purposes of literature review such as: To help researcher refine further the research question and objectives To highlight research possibilities that has been overlooked implicitly in research to date, To discover explicit recommendations for further research To help researcher avoid simply repeating work that has been done already, To sample current opinions in newspapers, professional and trade journals, thereby gaining insight in to the aspects of the research questions and objectives that are considered newsworthy, Discover and provide an insight into research approaches, strategies and techniques which are appropriate to own research questions and objectives. It could be said that most of researches argue that the critical review is very necessary. Briefly, review the literature relates to: Searching academic research, theories which must be relevant to research questions and objectives. Profound understanding, critical review, give arguments, appraisal, evaluating, discussing, referencingà ¢Ã¢â€š ¬Ã‚ ¦ But it is not just descript and list down the any literatures. Comment: the above paragraph is not necessary! This chapter aims to provide a theoretical background bases on existing academic knowledge for research topic Exploring the relationship between marketing mix elements and customer satisfaction of Ford auto in Vietnam. By doing this, the researcher could further refine three research questions and four research objectives which had been specified in Chapter 1 to highlight research possibilities that have been overlooked, discover explicit recommendations for further research. It helps to avoid repetition to sample current opinions, provide an insight into appropriate research strategies and methodologies. A good literature review expands on the reasons behind selecting a particular research question. Thus the researcher plans to find a strong theoretical foundation provided for the study from a wide range of sources which relates to previously published researches: Books, journals, some ideas in newspaperà ¢Ã¢â€š ¬Ã‚ ¦, then assess the strengths and weaknesses of previous works, jus tifying arguments by referencing previous researches. The sources of literatures were cited following the required standard. In this Chapter, some hypotheses will be proposed for testing to answer research questions and archive research objectives in Chapter 1. Marketing Marketing is very critical for every business. Kotler, (2002) suggests that the scope of marketing relates to ten types of entities: Goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. It shows that marketing gets involved to all activities of the business from identify the customers and customer needs, creating product and services, communicating to customers, sell its products to target customers, making its customers satisfiedà ¢Ã¢â€š ¬Ã‚ ¦ The researches and studies regarding marketing are numerous. Below are some definitions about marketing concept. An earliest definition of marketing is the performance of business activities that direct a flow of goods or services from producers to consumers (AMA,1935). This concept generally mentions about performance of activities, but these activities were not clarified, the concept is quite wide with simply mention about goods and services from producer to consumers. Since marketing becomes an interest topic that many scholars get involved to study. A lot of definitions were come up by researchers: Perreault McCarthy (2002), Kotler P Levy SJ (1969); Kotler et al. (2005) Another concept of marketing which get many opposed debates is that Marketing is simply figuring out what you have to do to sell your product or service for a profit Keefe (2004 p.17). Generally, the most accepted recently is the newest definition of AMA is that Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, cli ents, partners, and society at large (AMA,2007). 2.2 Marketing mix concept The term of marketing mix firstly developed by Bornden (1964), the sources of his inspiration come from the concept of his colleague Jame Culliton (1948, cited in Borden, 1984) which described the business executive is a mixer of ingredients, the marketing elements are the same with ingredients and marketing manager mixes some of these together to become the marketing mix strategy. Borden (1964) also identified twelve controllable elements of marketing mix: Product planning, pricing, branding, channel of distribution, personal selling, advertising, promotion, packaging, display, servicing, physical handling, fact finding and analysis. This is a list of elements or ingredients to make up a marketing program. Depending on each situation, the marketing manager will blend the number of these elements to constructing and formulating an appropriate marketing program to satisfy their customer needs and wants in target market. By this way, both company and customers objectives are achieved. McCarthy (1964) regroups twelve elements of Borden to four categories or usually called 4Ps now: Product, price, promotion, place. Each of these elements comprises some of 12 elements of Borden. And some research also suggested that if manage this mix properly, company will be successful. Mccarthys concept of marketing mix rapidly began to appear in marketing text. Judd (1987) suggested one more new important P is People. Furthermore, Boom Bitner (1981) extend 4Ps to 7Ps, he argues that product and service are different, so 4Ps is inadequate, so it is new marketing mix paradigm for service is: Product, Price, Place, Promotion, People, physical evident and process. The later definition is that marketing mix is the controllable variables the company puts together to satisfy its target group (Perreault MCCarthy, 2002). This definition is similar with definition is tha marketing mix is the set of controllable tactical marketing tools product, price, place and promotion that the firm blends to produce the response it wants in the target market (Kotler et al., 2005). Both definitions mentioned about controllable factors to satisfy the customer in target market. Each mix element includes its factors as below Product: Variety, quality, design, feature, brand name, packaging, service, warranty. Price: List price, discount, allowance, payment period, credit term. Place: Channel, coverage, assortment, location, inventory, transport. Promotion: Advertising, promotion, personal selling, publicity. Kotler et al. (2005) also suggested that: An effective marketing program blend marketing mix elements into a coordinated programme design to achieve the companys marketing objective. When marketing mix concept is introduced, there are many researches to evaluate and criticise on it. Constantinides (2006) identified two significant limitations of marketing mix is internal orientations and lack of personalization. Both Gronroos (1989) and Popovic (2006) suggest that the 4 Ps and the marketing mix are production-oriented definitions, companies focus much on internal product, the market may be neglected. According to Mà ¶ller (2006) marketing mix too focus internally instead of customer behavior. Many researches show that the limitations of marketing are on: Production-oriented or too focusing on internal instead of standing on customer point of view. Therefore, Kotler et al. (2005) recognizes that 4Ps represent sellers view of marketing tool available for influencing buyer, it is not from customer point of view. In fact that each marketing tool must deliver a customer benefit, company should view 4Ps as customers 4Cs: Product: Customer need and want, Price: Cost to the customer, Place: Convenience, Promotion: Communication. Doyle (2000) argues that marketing mix approach leads to unprofitable decisions, because it is coordinated with financial objectives such as: Increasing shareholder value. Kotler (1984) proposes two additional Ps of political power and Public Relation to the marketing mix to cover more factors that is important for business as well, those are Political power and Public Relation. According to Schultz (2001) the 4 Ps are increasingly less relevant in todays market, despite of what they are still learned in marketing courses, academics write and res each about them Since marketing becomes a vital role in success of any business. Many researches are conducted on marketing mix and its element, more extend elements are suggested, it is obviously that marketing mix or some researches show many limitations or debates, but marketing mix is still the practice model to deploy company strategies effectively. And up to date, there is no any new models can completely replace for marketing mix 4P. 2.3 Marketing mix elements 2.3.1 Product A product as defined by Armstrong and Kotler (2005) that is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. The latter can be best understood in terms of the manner of delivery of the particular service. Ferrell (2005) opines that the product is the core of the marketing mix strategy where retailers can offer unique attributes that differentiates their product from their competitors. According to Borden (1984) product is characterized by quality, design, features, brand name and sizes Also from Kotler et al.,( 2005) product can be divided into two categories: Tangible and intangible product, the tangible product is a merchandise that can be touched, hand, feel it, the intangible product or normally call service, which could not be touched or hand, unobservable. Product concept in this research refers to tangible product that is a car of Ford auto Vietnam. According to Kotler et al, (2005), product concept is including: Core product, augmented product and actual product. Core product regarding to main problem solving benefit or core benefit that consumer really wants to buy. When they obtain, this product will resolve their problems. The main purpose of buying a car is for travelling, safety and protection for health. The actual product is related to: Parts, features, design, product quality, styling, brand name and packaging or some more attribute that combined to core benefit of product. For a car, these attributes are most important for manufacturer attract and retain its customers The augmented product which including: Additional consumer service or benefit build around the core and actual product: Solution, warranty and repair service, instruction how to install or using, help desk, call center, free delivery. In those attributes, customer service and repair is more important that auto manufacturing have to pay attention. In order to satisfy the need of customer, the product designer have to consider all three components of product, because customer expect to buy three of benefit and they feel happy or satisfy when gain enough all the benefit. Many researches tried to find down the impacts of all above attributes of product to customer satisfaction. Kotler et al. (2005) suggested that Outstanding marketing companies go out of their way to keep their customers satisfied. Companies know that satisfied customers make repeat purchases and tell others about their good experiences with the product. Regarding to product quality and customer service factors in automotive industry in India, Asghar et al. (2011) found that the quality of products in Tata Motors Company enhances customer satisfaction, and also found that there is a positive relationship between customer satisfaction and customer loyalty in the context of the Indian automotive industry. Product quality is one of factor of Product in marketing mix. The research shows that the more customers satisfied with quality of product, the more loyal they are with this product. And this may lead to the repurchasing companys product. Customer service is also a factor of Product element, since it becomes very important for any manufacturing company, especially in auto industry. Bastos and Gallego (2008) also provide evidence that customer service quality directly affects satisfaction and satisfaction directly affects the positive behavioral intentions. Rodoula (2005) finds that consumers perceiving a product being of high quality are more satisfied with the product than consumers perceiving a product being of low quality. There are a positive relationship between perceived quality and customer satisfaction in Shoes industry. It is suggested by Lien-Ti and Yuching (2001) that there is a positive relationship between product quality and customer satisfaction on automotive industry. Yelkur (2000) also finds that the critical elements in the services marketing mix influence and positively effects customer satisfaction. Moreover, the relationship between marketing and customer satisfaction is highly expressed among researchers (Zineldin Philipson, 2007). Cengiz and Yayla (2007) find that marketing mix having a positive effect on satisfaction and loyalty on word of mouth communication from accounting offices in Turkey. Mohammad et all (2012) suggests that Product and tourists Satisfaction are positively related to each other. Although not all attributes of product such as: Quality, designà ¢Ã¢â€š ¬Ã‚ ¦ were tested if any relationship or impact on customer satisfaction, but at least, there are so many studies show that product generally positive impact on customer satisfaction, and quality of product, customer service were tested, especially in automotive industry. So far there are no any research found that no any relationship between Product element or its factors with customer satisfaction. Or the negative impact of Product on customer satisfaction. So in this research the author tries to do the research the relationship between Fords product which were sold in Vietnam market and its customer satisfaction. So the hypothesis will be proposed as below: H1: There is a positive relationship between Fords Product and its customer satisfaction. 2.3.2 Price Price is one of very important element in marketing mix and the only element that produce the revenue to company. Price is very the most flexible element in mix, it can be change very fast to adapt with every stage of product life cycle, or to stimulate demand in short time, or can reduce to support selling of other product in production line or set to keep loyalty of customer. So that pricing may play an important role in helping to accomplish the companys objectives at many levels. (Kotler et al., 2005. p.668). Price decisions must be coordinated with product design, distribution and promotion decisions to form a consistent and effective marketing program. The definion of price that is the amount of money charged for a product or service, or the total values that consumers exchange for the benefits of having or using the product or service(Kotler et al, 2005) Similarly with Product element, Price also gets many scholars involved to study the relationship with customer satisfaction. A research of Oliver Swan, (1989) shows that perceptions of price unfairness lead to dissatisfaction and the purchase intention is influenced by satisfaction. This was consolidated by later search of Campbell (1999) that perception of price unfairness may trigger consumers negative emotions such as dissatisfaction, disappointment, and anger. So as a result, customers do not come back for repurchasing this product any more. Augene (1996) investigated the association between customer satisfaction and willing-to-pay or price tolerance, the finding shows that negative association between level of customer satisfaction provided by company and the degree of Price tolerance. In the telecommunication sector, Muzammil et al. (2010), also finds that both the factors Price fairness and customer service significantly contributed to explain customer satisfaction but compar atively price fairness had the larger impact on customer satisfaction than customer services. In another study of Herrmann et al.,(2007) on automobile concludes that customer satisfaction is directly influenced by price perceptions while indirectly through the perception of price fairness , demonstrate the influence of perceived price fairness on satisfaction judgments, Buyers price perceptions positively influences their perceptions of the fairness of price offers. Price is an important element in consumers purchases; therefore it has a large influence on consumer satisfaction judgments. Homburg et al., (2005) investigates the effects of price increases at an individual level, the authors argued that customers react to price increases are strongly driven by two factors: the magnitude of the price increase and the perceived fairness of the motive for the price increase. Soedijati Pratminingsih (2011) indicated that marketing mix has significant and positive relationship with students decision making for selecting a university for marketing mix. Another research of Muala Qurneh (2012) on Tourist sector shows that product, place, personnel and process significant impact on tourist satisfaction. It is less impact of Price on customer satisfaction, or it could be said that there is no any relationship with customer satisfaction. Because the tourists usually expect more on quality of tourist, instead considering price carefully. Martin Consuegra (2007) finds price fairness influences price acceptance indirectly through customer satisfaction and loyalty. According to Cheng et al (2011, consumers perceived price has a negative impact on customer satisfaction, which is that the higher the fast food industry product price is, the more it will reduce customer satisfaction. This result is consistent with the study result of Dargay (2007), and Hopkins (2007). Moreover, Cheng and Wu (2011) finds that when price increase reduces customer satisfaction in the global service market. Price increases as same as customers perceived price increase, it means that price fairness reduces. As a result, customers become dissatisfied with company goods or service. Kotler and Lane (2009) also proposed that there is a positive relationship between perceived price fairness and satisfaction. The more consumers perceive a price as gain, the higher their satisfaction. These findings also supports the idea that higher price may reduce customer satisfaction or consumption capacity. Martin-Consuegra et al. (2007) asserts that decision of customers to accept parti cular price relate directly to satisfaction level. Research on how price impact on customer satisfaction is very huge, most studies show that having the strong impact of Price and customer satisfaction in many areas, and this is the positive relationship. The more customer perceived fairness (or less customer perceived price), the more increase in customer satisfaction. The hypothesis will be tested at below: H2: There is the positive relationship between price of Ford auto and its customer satisfaction. 2.3.4 Place According to Kotler et al.,(2005) Place related to all the company activities that make the product or service available to target customers. Place refers to channel, coverage, assortment, location, inventory, transport. In the service sector, Place decisions refer to the ease of access which potential customer to a service such as location (distance to services sites) and distribution (e.g., home delivery, 24-hour availability) (Hirankitti et al., 2009). As same as with Product and Price, there are many previous researches to test the relationship between Place and customer satisfaction. Cheng et al., (2011) found that convenience has a positive impact on fast food industry customer satisfaction. It indicated that the more convenient, the more customer satisfaction will increase. This study result has corresponded with the study conclusion of Mahon et al. (2006) and Martinez-Ruiz et al. (2010). Gilaninia et al. (2012) also finds that the supply chain management has direct relationsh ip with customer satisfaction. Mohammad et all (2012) points out that Place and customer satisfaction are positively related to each other. According to Kotler and Amstrong (2010) when channel is used in marketing system that maximizes efficiency, effectiveness, maximizes costs and delivers the great customer satisfaction for companies, because the channel is link between producers and final consumers. Palmer (2000) also believes that physical distribution (order processing, warehousing, inventory, transport) affect on customer satisfaction. Ryu Han (2009) proposed that customers perception of physical environment factors: facility aesthetics, lighting, layout, and social factors had significant effects on disconfirmation and disconfirmation directly influence to cust