Crime Prevention Coalition of America Essay

Crime Prevention Coalition of America is the crime prevention program that this paper will cover. During this paper I will attempt to discuss what Crime Prevention Coalition of America is and what their philosophy is. It will also show the element or elements of the crime triangle that the Crime Prevention Coalition of America program seeks to address. This paper will analysis how the Crime Prevention Coalition of America works, it will also including statistical support, of the success of the program in affecting crime. A critical analysis of the effectiveness of the Crime Prevention Coalition of America. Commentary on the impacts of societal factors that deals with the Crime Prevention Coalition of America. Then I will attempt to make a prediction concerning the technological advancements of the program and the resulting success or failure based upon those advancements. â€Å"The Crime Prevention Coalition of America is a nonpartisan group of more than 400 national, state, federal, and community-based organizations united to promote citizen action to prevent crime. Established in 1980, its members include youth development organizations, municipalities, law enforcement agencies, federal and state government representatives, state crime prevention associations, and community-based groups† (NCPC, 2012). The Crime Prevention Coalition of America works with all these groups to ensure a way to make safe communities. â€Å"The philosophy of the Crime Prevention Coalition of America believes that: Preventing Crime Is * Everyone’s business * More than security * A responsibility of all levels and agencies of government * Linked with solving social problems * Cost-effective Preventing Crime Requires * A central role in law enforcement * Cooperation and collaboration by all elements of the community * Education * Tailoring to local needs and conditions * Continual evaluation and improvement† (NCPC, 2012). Under the philosophy of Crime Prevention Coalition of America it is everyone’s job to help prevent and control the criminal element. This group believes that each of us should do are part in preventing crimes and making sure that the people who are committing crimes are held accountable. The Crime Prevention Coalition of America brings the community and law enforcement together, because this group knows that law enforcement can’t control the criminal element alone. The crime triangle is made up of three different things they are: target, desire, and opportunity. All of these have to be present of a crime to be successful. The element or the elements of the crime triangle that the Crime Prevention Coalition of America are all three of the elements that make up the triangle. â€Å"The first element of the crime triangle is desire. That is the criminal’s drive, intent and motivation. There is nothing you can realistically do to curtail or eliminate that desire. Once he has the desire, he is looking for a target and an opportunity. A target is anyone who appears to be an easy victim. A target appears not to be aware of their surroundings and appears easy to overtake or overpower. An easy target, by definition, will not put up any resistance. The next element is opportunity. You control this by paying attention to your environment. Are you in a bad area of town? Are you walking in an unlit area? Are you in a secluded area? Are you letting strangers in too close to ask questions – not defining personal boundaries? Limiting opportunities is about being aware of your environment and your intuition to remove yourself from a questionable environment once you sense danger† (Women’s Self-Defense Institute, 2002-2012). With the knowledge that the Crime Prevention Coalition of America gives people in the community and the knowledge that it gives to the law enforcement group it allows people to be aware of the three elements of the crime triangle and it allows you to remove the ones that you are capable of changing. Of the three elements of the crime triangle you can’t do  nothing about the desire part because that is all up to the criminal, however you can change the way you are looked at as a target and the opportunity of becoming a victim. These two parts of the crime triangle you can be taught to manage and be aware of. The way that this program can teach you about the desire part of the crime triangle is that it teaches you to the observation of the people around you. With knowing who is around you, you will be able to see how a person who is acting weird and maybe up to no good. The Crime Prevention Coalition of America works to prevent crimes in many ways; it will also show the statistical support to show how effective they are in this area if there is proof and with the success of the program in affecting crime and crime rate. â€Å"In October 2007, the National Crime Prevention Council, in partnership with the Crime Prevention Coalition of America and the U.S. Department of Justice, hosted the 8th National Conference on Preventing Crime: Helping Build Safer Communities, in Atlanta, GA. CPCA members received a member discount of $50 off their registration fees for the conference. The conference offered more than 65 educational sessions presented by the nation’s leading crime prevention specialists on topics such as emerging trends in crime prevention, bullying, Internet safety, community preparedness, Neighborhood Watch, gang prevention, fraud prevention for senior citizens, and more. The conference provided a forum and training for all crime prevention practitioners to identify and learn about emerging trends and issues and ways to address them; to network with colleagues from across the country, sharing experiences and successes; and to renew commitments to prevention as a priority in reducing crime. The National Conference on Preventing Crime has proven to be a driving force in disseminating crime prevention information nationwide and promoting crime prevention issues to policymakers at the national, state, and local levels†( The Crime Prevention Coalition of America, 2007). â€Å"The Crime Prevention Coalition of America has developed a number of strategies to help carry out its mission of making crime prevention a grassroots community movement and a national priority. The Coalition has worked to * Develop and implement a crime prevention action initiative to enlist individuals, businesses, faith communities, community groups, and governments to implement prevention strategies, tactics, and programs, building on the success of the National Citizens’ Crime Prevention Campaign * Identify, develop, and promote  community-level programs, projects, policies, and approaches that have proven successful in reducing crime * Establish substantive themes for community action initiatives * Foster shared responsibility among Coalition member organizations to encourage prevention-focused reporting on crime * Enhance the structure and operations of the Crime Prevention Coalition of America to help its member organizations provide leadership in the effort to reduce and prevent crime * Create Coalition member task groups to focus on specific issues of concern to member organizations * Strengthen the National Crime Prevention Council, the secretariat of the Crime Prevention Coalition of America, to be the nation’s primary source for crime prevention information† (NCPC, 2012). These are the strategies that the Crime Prevention Coalition of America has put into place to try to get its message across and away to provide people with the knowledge to keep themselves and their love ones from becoming a victim of criminal active. According to the Bureau of Justice Assistance there are still things we don’t know about the effectiveness of these programs and if they are the true cause for the drop in the crime rate â€Å"While there is some evidence of the effectiveness of some community-based programs, there is still much to learn about the impact of these programs on crime. To date, there are relatively few methodologically rigorous evaluations of these programs. As a result, researchers have often not been able to establish whether the program or other factor(s) were responsible for the observed outcomes. Isolating a community crime prevention program’s effect has been particularly difficult due to factors such as: * program evaluation costs; * identifying appropriate comparison areas; * implementation of multiple programs in a community; * small samples; * individualized nature of the intervention; and * Data collection problems (e.g., refusal of stakeholders to support data collection efforts). Despite some positive results to date, evidence of crime reduction or prevention attributable to community-based crime prevention programs is limited. Until more methodologically rigorous evaluations are conducted, it is not possible to determine whether the lack  of positive results is due to flawed program theory, weak evaluation designs, or poor program implementation†(2008). So with this evidence it is hard to determine if the program works or not. There is a lot that goes into a successful program and it is like anything else that is successful in this world, it is going to be a lot of hard work and it will require a lot of time to go into it to make it a success. There is an old saying that anything worth having is worth working for and nothing comes easy. This includes crime free communities to have a crime free community you have to work hard at it. Societal factors that deals with the Crime Prevention Coalition of America are the fact that normal everyday people are willing to stand up and hold people accountable for their actions whether it be someone you know or a person that is a complete stranger to you. â€Å"Citizens need to work closely with local law enforcement serving as the eyes and ears of the community. Dr. Warr suggests three ways to better align perceptions with actual risk: 1) Educate people about the context of crimes that are reported in the media 2) Educate them about the facts surrounding likelihood of victimization 3) Address the environmental cues to danger All these efforts are mainstays of crime prevention, which the Crime Prevention Coalition of America defines as â€Å"a pattern of attitudes and behaviors directed both at reducing the threat of crime and enhancing the sense of safety and security, to posi tively influence the quality of life in our society, and to help develop environments where crime cannot flourish.†(Crime Prevention Matters, 2008). The prediction concerning the technological advancements of the Crime Prevention Coalition of America and the resulting whether they will be successful or failures based upon these advancements. â€Å"Under the umbrella of the new strategic plan, NCPC will continue to supply resources, tools, and training to reduce the opportunities for crime. In the fall of 2007, through the support of the Bureau of Justice Assistance, U.S. Department Justice, NCPC released Volume 3 of Crime Prevention Presentations, a CD-ROM for use by CPCA members. These presentations are in PowerPoint format and cover topics such as online predators, preventing violence in the workplace, prisoner reentry, and keeping information safe in the technology age. Volumes 1 and 2, which include presentations on 15 crime prevention topics, are available free online. Each presentation is designed to educate, increase awareness, and teach prevention strategies. These presentations are  ideal for CPCA members who are not able to travel to training events due to budget or personnel constraints†( The Crime Prevention Coalition of America,2007). With their program changing to stay up with the advancements in technology the program seems to me like it has insured its survival for now. As long as you can change your program just enough to adapt to the changes in the world around you then you will ensure the life of your program. With the every change world of technology and the evolving world of crime these crime prevention programs will have to continue to change to stay up with the changes in our every changing lives. The Crime Prevention Coalition of America is a crime preventing program that has been around for a while now and with its longevity it has partnered up or help create other organizations to help people prevent or fight crime in their neighborhoods. The Crime Prevention Coalition of America was established to teach people and to show people what will and can happen if crime sets up shop in their communities. This program is a successful one because it not only focuses on prevent crimes but it also can help people who have been victims regain control of their lives. â€Å"He who does not prevent crime when he can, encourages it.†Ã¢â‚¬â€Roman philosopher, Seneca (Crime Prevention Matters. 2008). References Bureau of Justice Assistance. (2008). BJA. What Have We Learned From Evaluations of Community-Based Crime Prevention Programs?. Retrieved 10 December 2012, from https://www.bja.gov/evaluation/program-crime-prevention/cbcp2.htm. Crime Prevention Matters. (2008). NCPC. Crime Prevention Matters. Retrieved 10 December 2012, from http://www.ncpc.org/resources/files/pdf/misc/crime-prevention-matters.pdf. NCPC. (2012). National Crime Prevention Council. About. Retrieved 9 December 2012, from http://www.ncpc.org/programs/crime-prevention-coalition-of-america/about NCPC. (2012). National Crime Prevention Council. Crime Prevention Coalition of America. Retrieved 9 December 2012, from http://www.ncpc.org/programs/crime-prevention-coalition-of-america. The Crime Prevention Coalition of America. (2007). NCPC. Mobilizing the Nation to Prevent crime, Violence and Drug Abuse. Retrieved 10 December 2012, from

Clear Light of Day

Tara and Bim attempt to reconcile their childhood dreams with their adult lives and work to resolve the lingering guilt of past family conflicts. When Tara returns for a visit with Bimla and Baba, old memories and tensions resurface and blend into a domestic drama that is intensely beautiful and leads to profound self-understanding. Their struggles with autonomy and independence are echoed in the backdrop of the newly-partitioned nation Plot summary The book is split into four sections covering the Das family from the children’s perspective in this order: adulthood, adolescence, childhood, and the time perspective returns to adulthood.The book centers on the Das family, who have grown apart with adulthood. It starts with Tara, the wife of Bakul, India’s ambassador to America, greeting her sister Bimla (Bim), who is a history teacher living in Old Delhi as well as their autistic brother Baba’s caretaker. Their conversation eventually comes to Raja, their brother w ho lives in  Hyderabad. Bim doesn’t want to go to the wedding of Raja’s daughter, showing Tara an old letter from when Raja became her landlord, unintentionally insulting her after the death of his father in law. 2] In part two the setting switches to partition era India, when the characters are adolescents in what is now Bim’s house. Raja is severely ill with  tuberculosis  and is left to Bim’s ministrations. Aunt Mira (Mira masi), their supposed caretaker after the death of the children’s often absent parents, becomes alcoholic and dies of alcoholism. Earlier Raja’s fascination with  Urdu  attracts the attention of the family’s  Muslimlandlord, Hyder Ali, whom Raja Idolizes. When he heals, Raja follows Hyder Ali to Hyderabad.Tara escapes from the situation through marriage to Bakul. Bim is then left to provide for Baba alone, in the midst of the partition and the death of  Gandhi. [3] In part three Bim, Raja and Tara a re depicted in pre-partition India awaiting the birth of their brother Baba. Aunt Mira, widowed by her husband and mistreated by her in-laws, is brought in to help with Baba, who is  autistic, and to raise the children. Raja is fascinated with poetry. He shares a close bond with Bim, the head girl at school, although they often exclude Tara.Tara wants to be a mother although this fact brings ridicule from Raja and Bim, who want to be a hero and a heroine, respectively. [4] The final section returns to modern India and showcases Tara confronting Bim over the Raja’s daughter’s wedding and Bim’s broken relationship with Raja. This climaxes when Bim explodes at Baba. After her anger fades she comes to the conclusion that the love of family is irreplaceable and can cover all wrongs. After Tara leaves she decides to go to her neighbors the Misras for a concert and she then decides that she will go to the wedding Amazon. o. uk Clear Light of Day  is an examination of contemporary India and a family history in which two sisters, Bim and Tara, learn that, although there will always be family scars, the ability to forgive and forget is a powerful ally against life’s sorrows. Twenty years ago when Tara married, she left Old Delhi and a home full of sickness and death, while Bim continued to live in the family home taking care of their autistic brother, Baba. Now Tara has returned, her first visit in 10 years, for their niece’s wedding.Bim refuses to attend; she can’t visit their brother Raja who, like Tara, left her many years ago. Instead Bim dwells bitterly on her feelings of abandonment and the impact on her of her country’s recent history: the violent conflict between Hindus and Muslims, the death of Gandhi and the ensuing struggle for political power and the malaria epidemic that killed so many. In Bim’s presence, Tara once again feels â€Å"herself shrink into that small miserable wretch of 20 years ago, both admiring and resenting her tall striding sister†, while â€Å"Bim was calmly unaware of any of her sister’s agonies, past or present†.With language that describes both the harshness and beauty of family and the land, Anita Desai takes the reader with Tara and Bim on their struggle to confront and heal old wounds. —Alex Freeman, Amazon. com From  500 Great Books by Women; review by Holly Smith Clear Light of Day  is both an examination of contemporary India and a family history in which two sisters, Bim and Tara, learn that although there will always be family scars, the ability to forgive and forget is a powerful ally against life’s sorrows.Twenty years ago when Tara married, she left Old Delhi and a home full of sickness and death, while Bim continued to live in the family home, taking care of their autistic brother, Baba. Now Tara has returned, her first visit in ten years, for their niece’s wedding. Bim refuses to attend; she canà ¢â‚¬â„¢t visit their brother Raja who, like Tara, left her many years ago. Instead Bim dwells bitterly on her feelings of abandonment and the impact on her of her country’s recent history: the violent conflict between Hindus and Moslems, the death of Gandhi and the ensuing struggle for political power, and the malaria epidemic that killed so many.In Bim’s presence, Tara once again feels â€Å"herself shrink into that small miserable wretch of twenty years ago, both admiring and resenting her tall striding sister,† while â€Å"Bim was calmly unaware of any of her sister’s agonies, past or present. † With language that describes both the harshness and beauty of family and the land, Anita Desai takes the reader with Tara and Bim on their struggle to confront and heal old wounds. —For great reviews of books for girls, check out  Let’s Hear It for the Girls: 375 Great Books for Readers 2-14. Ce texte fait reference a une edition epuisee ou non disponible de ce titre. .[5] Desai’s warm and compassionate novel about the ebb and flow of sisterly love, set in Old Delhi against the backdrop of some of India’s most significant historical events (the death of Gandhi, the malaria epidemic that killed so many), does what only the very best novels do: it totally submerges us. It takes us so deeply into another world that we almost fear we won’t be able to climb out again (Anne Tyler, New York Times Book Review).A book where passages must be read and reread so that you savor their imagery (Washington Post Book World), Clear Light of Day is a beautifully written story about family scars, the ability to forgive and forget, and a woman’s reactions to the political events of her time. I consider Anita Desai’s â€Å"Clear Light of Day† as a poetic novel as it considerably deals with symbols and suggestions. Her use of â€Å"the house† imagery is at the center which signifies dust, d ullness and decay. As the novel begins, you’ll notice that the house of the Das family does not change except decays.Like Anita Desai’s other novels, the setting is Old Delhi. The interesting thing you’ll notice is she skillfully synthesizes the image of house with the lives of the Das family. The house is associated with sickness, dust, and disorder. And for that reason, the â€Å"grey† color is described again and again. So, the house reflects the mentality and sickness of the entire Das family. In other words, nobody in the Das household enjoys life, all merely exists! The sickness and disorder pervade in the mind of the family members. This house is exactly in contrast with the house of Haider Ali and that is why Raja gets attracted towards it.For this house of Das family, the symbol of â€Å"web† is described which is apt from every point of view. As I say the house does not change but decays, it is fair to remark that because of such sickness and dusty atmosphere of the house everybody feels â€Å"suffocated† and that is why they try to find escape in one thing or another. For that reason, Raja is attracted towards Haider Ali’s house. Tara often goes to Mira Mansi and finally, she succeeds in escaping completely by marrying off Bakul. Baba seeks escape in music and plays his gramophone all the time.Bimla becomes the professor of history. In this way, the house plays a vital role behind the escapist nature of the Das household. Anita Desai beautifully describes the state of the Delhi city. Sometimes, the whole city seems to be dead and the houses are referred to in the novel as the â€Å"tombs†. The house of the Das family seems to be deserted and therefore, Bimla does not prevent Baba playing his gramophone loudly because she thinks that the silence of the house is more dreadful. For her, the noise produced by Baba’s gramophone gives peace to her. Even when Mr.Das and his wife were alive, the y were just like the outsiders as Mr. Das was known for his entrance. The mother was either engrossed in the cards or confined to the bed. That is why Tara sometimes feels that even the ghost of her father could create the noise of papers and nothing else! The decaying aspect of the house is felt on the Das family and this why the whole family gets scattered and only Bim remains with Baba in the â€Å"dead house†. This is how, the house has symbolic significance, which plays a major role in the actions and deeds of the Das household and becomes the central episode in the novel.

Lakeside Country Club tour report Essay Example | Topics and Well Written Essays - 500 words

Lakeside Country Club tour report - Essay Example The Mansion forms the central part of the clubhouse even today. The house had three stories with 8 spacious rooms that faced the lake that was built by Mr. Mooers. The lake is presently known as the Pine Lake. Mr. Mooers sold the property to Ralph Rupley in 1946. Rupley became a charter member of the club. Mr. Rupley and his family immediately occupied the mansion, which was known, as the Pine Lake Farm until 1951. Mr. Rupley moved to a more appropriate residence in the city in 1951 when the Lakeside Country Club signed its charter. This brings us to the date when the club was founded; 1951.In 1952, the club bought additional acreage. This was intended for the construction of the original locker room wing, trap ranges, bathhouse, swimming pools and tennis courts. The Lakeside club has a complete scale of operations with 73 golf carts, which offers the club high level of revenue. For instance, a half million dollars of the total revenue is generated from renting the golf carts. In addition, the available teaching programs add up to the revenue collection. Some of the teaching program available includes the junior gold, women’s program and individual group lessons. On equal measure, the fee charged on members on the carts usage also contributes to the club’s revenue basket. For the case of employees, the Lakeside Club has 24 full time employees. The working time during weekdays is 6.00-2.00 and 5.00-10.00 during weekends. The Club’s source of water is the Buffalo bayou. The club always endeavours in maintaining it grass root system and on the side of wildlife; the club’s management has ensured sustainable protection of diverse species for a health environment and nature. However, the club management cites maintainin g the golf course weather condition as the hardest challenge. For instance, when the Hurricane Ike came it destroyed the club with water almost a half way

Environmental Economics Essay Example | Topics and Well Written Essays - 1000 words - 1

Environmental Economics - Essay Example To a great extent, this has impacted on the quality of life of the population. The market economy has various implications on the general wellbeing of the environment. Relative effects are both negative and positive. Although negative effects are apparent in the short run, positive effects are more pronounced. It is against this background that this paper reviews the impacts of the market economy on environmental protection. To enhance a harmonic view, it begins by reviewing the negative effects and then proceeds to evaluating the positive effects. The market decisions place emphasis on increased production. According to Morgen, Pizer and Shih (1998), increased economic production implies an increase in production of wastes. This contributes to environmental pollution and resource depletion. Although incomes are likely to rise, environmental protection remains at risk. Under-valuation of natural resources has made it difficult for the environmental damages to be addressed effectively . The profits that firms and producers enjoy are not reflective of the environmental damages that production processes impose on the environment. In this consideration, market decisions compromise the wellbeing of the environment. In his research, Kolstad (2010) indicates that the market economy has had significant negative effects on the holistic wellbeing of the environment. ... Ideally, the environmental and naturally resources are considered public property (Harrington, Morgenstern & Nelson, 1999). For this reason, nobody takes responsibility for the negative effects that they suffer. It is contented that waste of important natural resources and resultant environmental destruction dis-economises the society. From an economic point of view, this undesirable status has the ability to reduce the marginal cost of economic firms and instead increase the consumer’s marginal utility. Thus market economy does not have the ability to address the various concerns that are related to resource sustainability. While the environment places emphasis on the need for resources to benefit future generations, market economy considers the benefits of the environment to present populations only. In this respect, market decisions greatly harm environmental wellbeing and undermine its protection. Besides the preceding negative effects, market decisions also promote enviro nmental protection in different ways. Notably, the government has a stake in market decision making. Relative environmental departments push for formulation and implementation of environmental regulation. Its provisions require that individuals and firms who engage in environmental pollution and destruction be punished accordingly. Stringent laws can culminate in investment in environment protection by economic firms. In addition, respective firms assume environmentally sound practices in order to prevent the economic losses that are associated with violation of environmental protection laws (Lomborg, 2001). Seemingly, decision making under the market economy is done by the government in collaboration with

The Importance Of The BRIC Countries To The United States Economy Term Paper

The Importance Of The BRIC Countries To The United States Economy - Term Paper Example As the level of integration amongst the financial markets increases, it is critical for policy makers and global investors to understand the synergy between certain economies. This is important to adjust their portfolios and achieve proper diversification. In many ways, these are unprecedented times. The study and analysis of the relationship between the fastest emerging economies and the United States economy is gaining a lot of attention. The US economy dominates the global economic environment influencing industry trends and market behavior. However, the evolving economies of the BRIC countries have challenged the US economy and it is envisaged that the future holds immense potentials for growth and development in these countries. US trade relations and economic ties with these countries will play an important role in defining future prospects and economic potentials for both US and BRIC countries. The study evaluates the growing significance of the BRIC countries to the US econom y and analyses the factors driving these economic indicators. â€Å"BRIC countries are expected to contribute one-third of the world's GDP increment in 2015, by which time their total economy will surpass America, according to a leading Chinese think tank† (Economic Times). The countries of Brazil, Russia, India and China are the key emerging markets in the world economy. China and India represent for approximately 33% of the world’s total population. Both these countries have a high concentration of their population in the middle class who possess high purchasing power. The gross domestic product (GDP) rates in the BRIC countries are higher than those of developed countries (Desai, Acharya & DeKeizer). By 2025, it is estimated that BRICs will account for 50% of G6 countries. By 2045, the BRIC economies will take over that of G6 countries. By 2025, annual increase in dollar spending from BRICs would be twice G6 and four times by 2050 (Wilson). By 2033, it is estimated that India will have the third largest economy in the world after China and the United States. Among the BRICs, India will have the fastest growing economy. As a percentage of population, India will have highest working age population i.e. 15 to 60 years. In 2050, three of the large st four economies will be in Asia (Desai, Acharya & DeKeizer). The emerging markets provide a number of opportunities. They have the potential to have high growth rates. They have the capability to attract greater volume of foreign direct investments (FDIs). They make a huge amount of investment in infrastructure. The presence of a large middle class gives a boost to demand. There is an enormous supply of skilled and cheap labor. There is great opportunity for outsourcing work particularly in India. Emerging markets present even more opportunities in the form of disinvestment of public sector units (PSUs). There is large scale of mergers and acquisitions both domestically and globally. They are also fast in catching up with technological changes. These BRICs have a vast supply of agricultural and mineral resources. Their commodities markets are also growing rapidly (Desai, Acharya & DeKeizer). In demographic terms, BRIC consists of world’s two most populated countries and ano ther two with sizeable populations. China has the world’s largest population accounting got one-fight of the total world population. India accounts for 17.5% of the world’

Chinese Popular Culture Essay Example | Topics and Well Written Essays - 1750 words

Chinese Popular Culture - Essay Example The wealthy had the opportunity to invest in the property markets and the rural households acquired partial property rights that allowed them to accumulate wealth in the form of consumer durables. These reforms introduced discrepancies in the distribution of wealth. The Urban household had a greater opportunity to accumulate in the form of financial assets. Rural household, on the other hand, has had limited access to financial instruments and hence owning a house of lower value than their urban counterparts have. Even within the urban areas, the benefits of reform from property rights have not been shared equally. The distribution of housing wealth contributes about two-thirds of the overall housing inequality in China (Luigi Tomba, 4). The rural poor cannot afford the prices of house in an urban setting. The Urban poor as well cannot access modern housing units because due to the rent effects resulting from the methods of house acquisition. The middle class can afford apartments in urban centers. The apartments are highly subsidized with prices that bear little relationship with market values. For instance, in northern Beijing, Chaoyang District, Hopetown is one best example of a quarter developed because of the property rights reforms. The residential area is home to most of the middle-class members of the public in Beijing. This group of middle-class dwellers represents a social identity of persons who have the ability to afford home ownership. In the PRC, the wealthy members of the society are not well educated. This leads to the need to acquire educational credentials to enhance their social status. Since 1999, higher education has been expanded, especially in expensive executive programmes. The wealthy are having access to higher education. The middle class has higher regard for education because it a symbol of high social status are a post-communist class that has managed to accumulate wealth through handwork and quality education credentials that made them access to well paying jobs. At the Hopetown estate, the majority of the residents are the middle class of educational affluence with well paying jobs-the salaried population. The middle class is also composed of rich entrepreneurs that were co-opted by the Communist Party (CCP) with constitutional amendments to embrace capitalists. The poor have limited access to education. The decentralization the fiscal system in China has increased the dependence of the poor in th e rural regions on their own resource base to access education. The local

The Association of Certified Fraud Examiners Essay

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A Regional-based Motor Marketing Company Targeting the Working Class Essay

A Regional-based Motor Marketing Company Targeting the Working Class - Essay Example The program will be aired for an hour's duration twice in a week commencing at 7.30pm to 8.30pm on Mondays and Fridays. The program will recognize and invite committed consumers to make their appearances during the airing of the program to publicly declare their experiences of using the products. The program is meant to be aired for a period of one year by which time the target group will be enlightened on the necessary information regarding the company and its products. A large number of automobile customers blindly go for products that may appear attractive to their eyes. This was established as the greatest problem that the customers have with buying of the products since most of them later realize that some features of the vehicles they buy fail to conform to the expectations they had placed on the products. For the sake of informing the potential customers of all the necessary information of the company's product, the radio program will prove helpful. The potential customers will be assisted to make informed choices over the products that they wish to buy since they will be armed with all the necessary information about the product. Incorporation of the consumers into the program will act to boost the confidence of the potential customers and encourage them to buy these products. This is so because the invited customers will give their personal positive testimonies of their experiences with the automobile products thus give the impression that the products are desirable. (Sewall and Sarel 2006 p32) Proposal detail Goals and objectives The following are the goals that the program would wish to accomplish. The proposal will utilize the objectives indicated below the goals in order to accomplish these goals; 1. To create awareness of the automobile products to the actual and the potential market Objectives 1.1 To inform the customers about the availability of the company's products 1.2 To enlighten the customers on the features of the different products. 1.3 To inform customers of the regional distributors from whom they can buy the products 2. To increase the consumer base to enable greater sales Objectives 2.1 To advertise the existing products to the target market to attract more customers 2.2 To create new products for the customers to have a wider variety from where to choose 3. To win dealerships from the interested distributors 3.1 To present an attractive dealership package that can encourage the prospective salespeople to venture into selling of these products 3.2 To offer a comprehensive theoretical package indicating the requirements and expectations of the dealership 3.3 To train prospective dealers on good customer handling skills Clientele The program is directed to two groups of clients; the primary group is the working class of people who can afford to buy the automobile products and maintain them at the expected standards. This group will comprise of the newly employed white collar job workers who happen to fall in the age category of 23 years and 26 years old, and the

Autism Assignment Essay Example | Topics and Well Written Essays - 250 words

Autism Assignment - Essay Example It is believed that, when functioning normally, mirror neurons help people acquire skills, mimic or imitate others, and help with language formation. But autistics, it appears, according to research done by Dapretto et al (2006) among others, have improper or non-existent mirror neuron activity. Dapretto et al (2006) gave autistic and non-autistic students a task to do while using an fRMI. Children with autism were able to do the chosen task just as well but showed no mirror neuron activity. This might mean that autistics learn how to do things, model things from others, and so on in very different ways. Further, the researchers found that activity in the area predicted social skills: The less activity, the worse the patients' social skills. It may be that part of the difficulty that autistics have relating to others, understanding their emotions, understanding why they don't do â€Å"rational† things, and other difficulties is the lack or improper functioning of these mirror neurons. The brain is simply less capable of handling the tasks that normal people take for granted, like being able to learn how to do something by watching other people doing it.

Galapagos Island Case Essay Example for Free

Galapagos Island Case Essay Introduction Geographical   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The geographical mapping of Galapagos Island is able to support both aquatic life and terrestrial life due to its adverse favorable climatic conditions. This is because this island lies in the Pacific Ocean about 999   Ã‚  km from the South American coast and straddling the Equator. Due to this smart geographical condition, there is abundant biodiversity of both flora and fauna. Galapagos Island is one of 13 islands that is currently inhabited, with a total population of 30,000 people. According to the latest survey, the Galapagos Marine Reserve occupies roughly 139,000 square kilometers. This large natural habitat can support huge mass of living creatures if protection measures are put in place to safe the endangered species. The island was recognized as world heritage site due to abundant living things that are not easily found elsewhere, but only exist in this prestigious island. Galapagos Island   Biodiversity     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This island is blessed with abundant biodiversity, which enables it to have its natural heritage. Galapagos has specific niche to many unique, endemic animals. Naturally, some of these animals are fearless due to lack of natural enemies. This is a usual case for some of marine life. The only enemy is man due to his agribusiness activities and his new technologies concerning marine science, fishing and tourism. For example, the giant tortoise has gradually evolved into several distinct forms on the different islands of the archipelago. The reason being, these tortoise have no natural predators except man during the 17th and 18th centuries when buccaneers and pirates used the islands as a staging post. This is the only time when these tortoises were being used as delicacies. The Galapagos Island has several species of reptiles. They include, the marine iguana, which is a herbivore that grazes on seaweed, land iguanas, lizards, geckos, lava and snakes. Some of the native terrestrial mammals include rats that prefer grassy areas or wheat and rice plantation and two species of bat. Other common creatures are finches. There are several species of finches. Some are small brownish, soil like finches that are adapted to a range of different foods. These are known as Darwin’s finches. The name was coined after the father of evolution sir Charles Darwin because they have been important to scientists trying to study how evolution occurs this is because of different beak types. They include the tool-using woodpecker finch. Other endemic terrestrial birds include hawk, flycatcher, rail and other species of mocking birds. All these birds have specific characters that feature in them and are the only birds found in Galapagos.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Among the endemic aquatic birds are a flightless cormorant, two species of gull, and one penguin species that live in tropical waters. Going on, Sea lions and fur seals occur along the coasts, while dolphins, whales and sea turtles are also common. Other species of fish are found along the seashores. Several species of insects, cryoptera, spiders, mites, slugs, land snails, seashells, starfishes and urchins, crabs, and many other smaller invertebrates occur.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Beside different kinds of animals, the island supports different types of fauna. The plants of   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Galapagos are equally fascinating and attractive. In the highlands, there occur many species of endemic Scalesia tree that is characterized by having daisies, as well as tree ferns, bromeliads and orchids. Along the coasts are mangrove forest and huge prickly pear and candelabra cacti. The Brachycereus cacti are adapted to less fertile lava flows. The lava flow is a remnant of volcanic activities that erupted in the past . Note that Galapagos Island is a product of those volcanic activities. The shores can support many vivid morning glories and mats of bright red sesuvium. Galapagos also has its very own, endemic species of cotton, tomato, pepper, guava and passionflower that are not exotic. Kinds of plants, especially those belonging to the daisy phylum, have gradually evolved on the different niche in this island into whole arrays of endemic species. This again provides bio-conservationist with classic examples of adaptive speciation. Biodiversity threats.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Currently, the Galapagos Islands are among the best nation parks with tropical archipelago in the world. Despite being rich in its pristine nature, it faces challenges and extinction threats to the only unique type of biodiversity in the island. Actually foreign species sneaked in by naughty ship workers, pirates and other evil-minded foreigners are some of human intrusions that adversely pose a major threat to native terrestrial biodiversity. Another factor is spilling of oils in the seawater and during mosquitos’ control. Several myriad of invasive plants and animals vectored in by man’s day to days operations, inhabit the island adding more competition in the food chain. . Some of these foreign plants include food crops like quinine, guava and blackberry. In the operation process, harmful weeds and parasitic plants are introduced in new territories of this Island.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Animals in this category of invasive species include both domesticated and wild, for example, goats, Netherlands pigs, Asian dogs, cats, rats and fire ants. Some of introduced species in Galapagos Island include rodents like the black rat, Norwegian rat and house hold mouse. These rodents are disastrous as they feed on the native wildlife of the islands, including plants, seeds, bird’s eggs and chicks, reptile’s eggs and young ones. This way the rodents threaten the fragile ecosystem of the islands and are responsible for extinctions on islands biodiversity worldwide. The rodents also pose a great risk to human health by spreading zoonotic infections.[1]   Beside that, rodents are agricultural and household pests. They are vectors to fleas, worms and other protozoan. It is known that some nematodes that affect rats can invade other small animals and plants through evolution. [2]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Some species, such as the mangrove habitat birds like finch species such as C. heliobates, the Galapagos petrel and the flightless cormorant are endangered somehow due to reduced populations caused by fluctuating reproductive system. Much tourism during breeding seasons increases animal stress and disturbance. This interferes with reproductive systems. Other endemic birds in the island are the tree finches such as Certhidea olivacea and Camarhynchus psittacula.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Galapagos birds are already under threat from invasive rodents. The interference from both natural effects and human activities is a threat to Galapagos penguin and other aquatic bird species From a case study, it was observed that, 22 to 23.5 percent of the endemic plant species and 48.9 to 51 percent of the vertebrate species are considered endangered. Some of these problems have existed for more than a century due to negligence and ignorance by the government and other environmentalists.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Global warming which is a feature of human adverse pollution to the environment has endangered marine life. Snow and ice melting is a threat to some of marine creatures. Another threat to the biodiversity is that, Galapagos is undergoing an enormous cycle of economic and population growth that is accelerated by external markets and competition. External pressures are accompanied by increased threats to native biodiversity that drag be hide conservation efforts. Some of these threats as stated are the arrival of invasive species, over-harvesting of marine resources, for example, almost more than 90 million sharks are killed a year, mainly for their fins. They are fetched from the sea purposely for their fins and not the flesh. This barbaric altitude can wipe sharks in the near future if pouching will not stop. When sharks become wiped, tourism industry would be greatly affected making the economy of Galapagos to dwindle. Lastly, more frequent pollution events like agribusiness activities interfere with biota.   Agricultural farming involves use of several chemicals that interfere with the marine life. This mostly occurs when these chemicals find their way into the sea either by drainage or through silting.   Ã‚  Ã‚  Ã‚  Ã‚   Indirectly, enormous demand growths on the biodiversity of the islands are due to the international tourism industry and aquatic or marine resources. These are some of global factors driving business growth in Galapagos. This huge developments act as catalysts for the growth of the Galapagos human population. This has consequently, resulted to the needs for greater local access to basic natural resources and public services to catch up with the increasing human population and competition; this creates new social and political stresses in the islands. Poor distribution of resources and income from the protected areas discourages self-motive for conservation. Internal conflicts due to external market impact do not address conservation of biodiversity. Lack of awareness on importance of conservation biology in the Island, and non-instrumental professionals lead to failures to re-address the issue of endangering the species.   Conservation   methods and the needs to protecting the biodiversity.   Ã‚  Ã‚  Ã‚   After describing most of endangered species in this island, it is good to focus on and advocate scientific Conservation methods of both flora and fauna. Preservation of the endangered species and the environment is a complex process that requires strong machinery force. Therefore, without government and non-government back-up, this project cannot succeed. Proper programs need to be set up to outsource services and other strategic means, including funding to enhance successive conservation. In Galapagos Island, several foundations currently help to fund this project. Nevertheless, the funding is not enough to meet all the necessary measures. For example, the Galapagos Conservation project, Charles Darwin Foundation, The Galapagos Conservatory etc cannot meet these challenges without aid from donor funds. This is because to educate the whole nation about the importance of conservation, and other necessary measures is a big issue that requires donor’s aid. Actually, you should propose on external exhibitions on the needs to conserve the biodiversity, another suggestion is experienced experts need to be produced, proper fishing items that cannot fish on small or immature fishes are supposed to be bought, some motor boats should be available   to control and survey fishing mechanism of both legitimate and illegitimate fishermen. Propose on preservative fringes and other necessary items bearing in mind that some items are expensive for the local people.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     The government should implement measures to curtail behaviors that can lead to eradication of endangered species. These measures should include controlling pouching, smuggling, pirating and illegal immigration. In this case, Patrolling water navy and vigilante groups should be brought up in order to mitigate fishing of sharks. The use of this system for monitoring fishing vessels would enhance trapping the vessels that carry out these highly destructive fishing practices and thus provide evidence to the port police authorities so that the illegal fishing activities may be stopped. This process can only succeed with the help of local anglers of the islands and our long efforts to promote sustainable fishing practices, to limit the use of destructive fishing techniques.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Boundaries need to be restricted and observed to avoid importation of foreign organisms. This should be a foundation to remove corrupt inhabitants off the islands. People should be educated through civic education that incorporates biological and social sciences to create awareness on conservation biology. Farming methods that protect the environment should be implemented e.g. restrict any use of harmful farming methods.   Institution of higher learning should be set up to offer degree courses on conservation biology. This is because local young Ecuadorian conservationists do not have the necessary qualifications to move forward in their careers. Galapagos scientists need to be empowered with doctors of philosophy to rise to the positions of future responsibility. Surprisingly, the Charles Darwin Foundation comprises foreign scientists such as American or European as the most learned barons who cannot dedicate their service fully. The government through its own funding or by donors fund should focus on establishing environmental exhibition and communication activities. This is a valid proposal to create awareness and to inspire stewardship on Island farming and cultural behaviors that can enhance conservation. Some of the undertakings that the government should do is protecting the national parks and resorts. Furthermore, conservationist and other well-wishers have supported by saving giant tortoise from extinction. They should focus on methods of interval counting of the endangered species and reduction of their predators.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The national Park Service and the Ecuadorian government are reforming a bit of clauses that safeguard wildlife. Restrictions are imposed against the residents of the islands in the form of pouching restrictions. This include, restrict fishing within certain miles of the shores and out of the swimming patterns of the endangered species in the islands. It is also illegal on the island to hunt any terrestrial animals and the offence is jail term and revocation of the citizenship on the island. These are among the tough measures that ministry of wild life in conjunction with the environmentalist are imposing to conserve the endangered species. You should pressurize on review of important sections in the country constitution that safeguard the wild life. Some nuisance pests need to be eradicated for example, rats, parasitic weeds and plants, since some fish such as sharks suffer from animal stress due to tourism visitors. These areas have been classified as non-go zones, which mean that the number of motor boats and visitors in the water can be regulated. However, many areas have still to be restricted. People should be sensitized on zonotic infections caused by some of these foreign organisms. Funding to help identification of breeding zones for sharks and the monitoring of population increase in coastal areas are important areas of research that can aid in conservation. Breeding and nestling parameters, which are essential for shark conservation, are not yet understood. In case of preserving sharks that attract a lot of tourism, conservation funds would assist in monitoring and identifying sharks movements and breeding patterns. Eradication of animals and plants, which pose a threat to the existing of the eco system, is a noble idea that is facilitated by the National Park service.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Conclusion.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Conservation biology in the Galapagos is important because the work done by the Galapagos National Park to protect the biodiversity of the Galapagos Islands is unique. What to protect and the methods to be used depend on scientific knowledge and government back up. This will include careful study, research and interpretation of existing data on wildlife. The funding requested will be required to help local residents to become a leader of their own future. Without the necessary research, awareness, funds and dedication provided by the Galapagos Conservation Trust, this valuable habitat and its unique wildlife will become a history.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The fact is extinction would be due to human intrusion. This adversely leads to loss of biodiversity. The consequences are loss of marine life and disappearance of native terrestrial animals and plants.   Many species of wildlife will be extinct, species that have been a pivotal point in the discovery of natural selection. The advancement of these studies that is so important to science will be lost. There are many species in Galapagos Islands that are not analyzed. The destruction of the sensitive ecosystem could destroy these species forever.   Apparently, tourism sector would be greatly affected this Island biodiversity becomes extinct. Tourism is growing at an enormous rate of 4% per year and is expected to continue at this rate. The need for support functions in the industry continues to provide significant job opportunities for the local residents. Indirectly, the national economy would be greatly affected hence currency fluctuation and instability.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To avoid this disastrous situation, conservation biology should be addressed from all perspective. Reference: Sharon L. Spray, Karen Leah (2003) Revelation of species: Loss of Biodiversity Pg 34, Row man and Littlefield Publisher The islands biodiversity, retrieved on 31st August 2007, available at  Ã‚   www.tiscali.co.uk The Galapagos Islands, retrieved on 31st     August 2007, available at  Ã‚  Ã‚   www.darwinfoundation.org/ Galapagos biodiversity vision, retrieved on 31st   Ã‚  August 2007, available at www.worldwildlife.org/ Unique biodiversity of the islands, retrieved on 31st  Ã‚   August 2007, available at  Ã‚   www.gct.org Galapagos conservation, available at  Ã‚   www.wam.umd.edu   Environmental solutions, available at www.environment [3] [1] Tick- and flea-borne rickettsial emerging zoonoses File Format: PDF/Adobe Acrobat View as HTML The rat flea, Xenop-. sylla cheopis, is the main vector of murine Not well characterized Molecular evidence of infection www.vetres.org/articles/vetres/pdf/2005/03/v4057. [2] zole, levamisole) of helminths coupled with improved man- effect on nematode. Four dilutions of each plant extract (0.5–2.0 mg/mL) available at www.liebertonline.com/doi/pdf/10.1089/acm.2006.12 [3]

Comparison Of Kotter Lewin And Positive Models Management Essay

Comparison Of Kotter Lewin And Positive Models Management Essay Change is good, changes in the market, change requests and client technology for supporting activities changer, but change is not always in control of the organization (Vroom, 1993). Research shows that it is important to manage proactively monitor and seek changes to succeed and to gain a competitive advantage. Management must communicate the need for change and to highlight the crisis situation that may develop while avoiding the change. Effective communication should be used to promote or market the new proposed changes while at the same time, demonstrate the shortcomings of old system. Users resist change because they fear the unknown, but effective communication at the beginning of the project can contribute to reduce this fear. It was noted that communication efforts must be verbal and active (Kotter, 1995). Management must be seen to actively support the process of change so that it can get the full support of the active population. Actually change not only to be managed, but must also be marketed. Once the change has been implemented, the change management process must constantly reviewer change and it strengthen. In this paper we will see how the three models play important role in change process for any organization. Kotters Eight Steps Model John Kotter who teaches in Harvard Business School has made it his business to study both success and failure in change initiatives in business. The most general lesson to be learned from the more successful cases is that the change process goes through a series of phases that, in total, usually require a considerable length of time. Skipping steps creates only the illusion of speed and never produces satisfactory results and making critical mistakes in any on the phases can have a devastating impact, slowing momentum and negating hard-won gains. Kotter summarizes the eight phases as follows. (Kotter, 1997) 1) Establish a Sense of Urgency Talking about change usually begins with some people noticing vulnerability in the organization. The threat of losing ground in some sort of spark these people to action, and in turn, they try to communicate this sense of urgency to others. Congregations, it generally is loss of financial struggles or turnover in key volunteer members and leaders. Kotter noted that more than half business that he observed were never able to create enough emergency measures. Without motivation, helping people and effort goes nowhereà ¢Ã¢â€š ¬Ã‚ ¦. Frameworks underestimate hard how there may be people to drive their comfort zones. In most of the successfully cases, the leadership group facilitate a frank discussion of potentially unpleasant facts: topic of the new competition, flat earnings, decrease in market share or other relevant indicators. It is useful to use outside people (by example, to get consultants, unchurched, people of other faiths, regional or national staff people) who can share the w holesale image from a different angle and help to expand awareness of your members. When relatively high levels of emergency? Kotter suggests that it is when 75% of your leadership believes honestly that business as usual is no longer an acceptable plan. (Kotter, 1997) 2) Form a Powerful Guiding Coalition Often change efforts start with only one or two people should continually grow to include more who believe that the changes are necessary. The necessity of this phase is to gather a relatively large initial core of believers. This initial group must be powerful enough in terms of the roles they hold in the Church, the reputation they have skills that they bring and the relationships they have. Regardless of the size of your organization, the Director coalition for the purposes of change to have 3-5 people leading the effort. This group, in turn, can lead others on board with new ideas. The construction of this coalition their sense of urgency sense of what is happening and what is needed is crucial. Involving respected leaders key areas of your church this coalition pay dividends much later. (Kotter, 1997) 3) Create a Vision Successful transformation is based on a picture of the future that is relatively easy to communicate and appealed to clients, shareholders and employees. Vision help clarify the direction in which an organization must pass. The functions of vision in several ways: it helps spark motivation, it helps to keep all projects and changes aligned, it provides a filter to assess how the Organization and provides a rationale that changes in the Organization should weather. A useful general rule: If you cannot communicate the vision to someone in five minutes or less and get a response which means understanding and interest, you have not yet finished with this phase of the transformation process. (Kotter, 1997) 4) Communicate that Vision Kotter suggests that leadership to estimate how many communications vision is needed and then multiply this effort by a factor of ten. Do not restrict it to a congregation meeting, a sermon by the Minister or by a couple of mailings to members. Leaders must be considered walk the talk another form of communication if people are going to collect important effort. Actions with words are powerful communicators new ways. The bottom line is that a transformation effort will fail unless that most members understand, appreciate, engage, and try to make the effort to occur. The principle is simple: use each existing communication channel and an opportunity. (Kotter, 1997) 5) Empower Others to Act on the Vision This involves several different actions. To allow people to the Church to start living on new ways and to changes in their fields of intervention. Allocate budget money for the new initiative. Carve out time on the agenda of the session to talk about. Change how your church is organized for the people where the effort must be. Free people key existing responsibilities so that they can concentrate on the new effort. In short, remove any obstacle, there may be to obtain a change. Nothing is more frustrating that believing in change, but then do not have the time, money, help or support needed to affect it. You cannot get rid of all obstacles, but those great needs to be dealt with. (Kotter, 1997) 6) Plan for and Create Short-Term Wins Given that the actual processing takes time, the loss of momentum and the appearance of disappointment are real factors. Most people wont on a long walk to change unless they begin to see requiring evidence that their efforts are paying off. Successful transformation leaders actively plan and short-term gains that will be able to see and celebrate. It proves the Church that their efforts are working and adds to the motivation to keep efforts. When it becomes clear that major changes would take some time, emergency levels can drop. Commitments to produce short-term wins help keep emergency level up and detailed analytical thinking who can clarify or revise the visions of the force. (Kotter, 1997) 7) Consolidate Improvements and Keep the Momentum for Change Moving As Kotter warns, do not declare victory too early. Until changes sink deep into culture Church, a process that could take five to ten years new approaches are fragile and subject to regression. Yet once a premature victory declaration kills momentum, which allows powerful forces to return to tradition. Leaders of successful efforts use sense of victory as motivation to delve more deeply into their organization: to explore changes in the culture database, to expose relationships of body systems that need adjustment, move people is committed to new ways in the leading roles. The leaders of change must go in the process of belief that their efforts will take years. (Kotter, 1997) 8) Institutionalize the New Approaches Ultimately, change sticks when it becomes the ways do us things here, when it infiltrates into the bloodstream of the organization. Until the new behaviors are rooted in shared values and social standards, they are subject to degradation as soon as the pressure for change is deleted. Two factors are especially important for this. People first of all, a conscious attempt to show how new approaches, behaviours and attitudes have contributed in improving the lives of the Church. People must be helped to establish links between effort and result. The second is to ensure that the next generation of leaders congregations believe in new ways. (Kotter, 1997) Lewin Model Kurt lewin proposed a three-stage theory of change commonly referred to as unfreeze, change, freeze (or refreeze). (Mind Tools, 2007; Syque, 2007). Stage 1 Unfreeze This step is prepared for change. It consists in a point to understand that change is necessary and prepare to move away from our current comfort zone. Free and reasoned that the change is all about weighing pro and con and decide if the more pro that the con to take any action. This is the basis of what Kurt Lewin calls the force field analysis database. Analysis of the field strength is a fantasy to say that there are many different factors (force) for and against change we need to know (analysis). If the drivers of change outweigh the factors change, we change. If not, then there is low motivation change and if we pushed to change, we are likely to get Crabby and dig in our heels. This first step Thaw is to move ourselves, a Department or entire company to the motivation for the change. (Mind Tools, 2007; Syque, 2007) Step 2 Change Kurt Lewin, that change is not an event, but rather a process. This process is called the transition. Transition is the internal movement or the trip that we do in response to a change. As with role models and allowing people to develop their own solutions also help to make the changes. It also really helps keep communicating a clear desired changes and benefits to persons picture where they lead so that they lose. (Mind Tools, 2007; Syque, 2007). Step 3 Freezing (or Refreezing) As the name suggests this stage is about establishing stability once, the changes have been made. The changes are accepted and become the new norm. People form new relationships and become comfortable with their routines. As its name implies this stage is to establish stability once, the changes have been made. The changes are accepted and become the new standard. People in the form of new relationships and becoming comfortable with their routines. (Mind Tools, 2007; Syque, 2007). Positivist Model: This model consists of five stages Initiate the Inquiry, Inquire into the Best Practices, Discover Themes, Envision a Preferred Future, and, Design and Deliver Ways to Create the Future. This model is quite similar the above two models in many ways. It talks about initiating an inquisitive enquiry as to why, what, when and how things have to be reshuffled or changed which is central for every change effort to effect positively. At the second stage, the model proposes to enquire only the best practices and eliminate the redundant ones to narrow down the scope of the change towards a particular area. Through subsequent stages, this model encourages to devise the vision for what is expected from a change which can then be used to formulate operational strategies accordingly. However, it does not talk about anchoring the new change into a companys culture. By doing so, it keeps the door open for continuous improvements and change. Also, accountability and continuous communication are missing in this model. (Cummings and Worley, 2008) Advantages and Disadvantage of Three Models Kotters Model As the above two edit templates, Kotter eight step change model has many drawbacks and benefits. The advantages are that it is the step by step, which is easy to follow model. Another is that it does not focus on change itself, but rather the acceptance and the preparation of this change, which makes it an easy transition. Focuses on the buy-in of employees as the focus for success. May be communicated among all steps and adapts well in traditional hierarchies. Downside is that you cannot ignore the steps or change process fails completely. As with the other two models change still takes time with it too. (Kotter, 1996) à ¢Ã¢â€š ¬Ã‚ ¢The linearity of the model can lead to wrong assumptions. à ¢Ã¢â€š ¬Ã‚ ¢Once process has begun, it is difficult to change the direction. à ¢Ã¢â€š ¬Ã‚ ¢The model is clearly downward; it gives no margin of co-creation or other forms of real participation. à ¢Ã¢â€š ¬Ã‚ ¢Can lead to deep employee frustration if the stages of grief and individual needs are not taken into account. (Kotter, 1996) Lewins Model Although the theory of the Lewin has proved useful to understand changes in relatively stable conditions, the nature continues and the dynamics of change in todays business world, it makes more sense to implement a process for freezing modified behaviour, part of the procession takes the view that the change is a complex process and dynamics, which should not be solidified or treated as a series of linear events, in the heart of the development of an approach to the procession is the need to integrate analysis of change management policy. (Cummings, 1997) Have many pointed out that the planned approach Lewin is too simplistic and mechanistic for a world where the organizational changes is a continuous process open to all (Dawson, 1994; Garvin, 1993; Kanter et al., 1992). The Lewin work is relevant to progressive and isolated projects and is not able to integrate the radical change, transformation (Dawson, 1994; Dunphy and Stace, 1992). Lewin is accused of ignoring the role of power and politics in organizations and wildlife continues to a large part of organizational life. Lewin is seen as advocating a top-down approach on change management and do not take into account situations requiring changes from bottom to top (Dawson, 1994).. He clearly recognized that pressure for change has many neighbourhoods, managers and leaders, and seeking to provide an approach that could accommodate this. Therefore, rather than supporting Lewin has seen change of behaviour as a process from top to bottom, it would be more accurate to say that recognize d that might be initiated the high, low or medium, but it could not be successful without the active participation, willing Lewin and equal for all. Positivist Model The main advantage is that this is a simple and easily understood model for change; the model is done through steps; this is an efficient model that is used today (Mind Tools, 2007; Syque, 2007). The main disadvantage of this model is that it is timely, but you must consider that it is timely for any change to take place. Another disadvantage is that at the envision the preferred future, many people are worried that another change is coming, so they are in change shock (Syque, 2007). This change shock causes employees to not be as efficient or effective in their jobs (Syque, 2007). Similarities between the Three Models All three models Kotters change model, model change of Lewin and positive role model describe the phases through which the change occurs in organizations. All three approaches focus on the application of the knowledge of behavioural science, involve the members of the organization in the process of change, to varying degrees and acknowledge that any interaction between the consultant and an organization is an intervention that might affect the organization. However, model change of Lewin differs from the other two in that it focuses on the overall process of planned change, rather than on specific organizational development activities. In Kotters and Lewin both discusses about how difficult it is to get the people from the comfort zone for the change to happen. In both of the models they use different set of calculation to know whether there is any need of change to take place in the organization. In all three models it starts to identify the problem at the beginning and starts to rectify and implement the change. In Positive and Kotters model the vision for change is declared and works accordingly towards it and it can be done by allotting work to each employees. Conclusion With the recent crises many organizations are willing for change to cope up with market. So surviving in the market is the key for the organizations so they are wiling for change but its the employee or the people who are working in are against it because of fear that what this change might ask them to do. But its the people only who are willing for change like the senior managers. So with different people opinion some with positive and some with negative changes are happening. Important change has increased substantially in the organizations for the past two decades as a result of strong macroeconomic forces. Whenever human communities are forced to adapt to the changing conditions, the pain is always present. Some errors during the processing of a common organization are: (1) leave too complacent, (2) do not create a sufficiently powerful Director coalition, (3) underestimate the power of the vision (4) to communicate the vision of a factor of 10 x-100 x, (5) permits obstacles to b lock the new vision of failing (6) to create some victories in the short term (7) giving victory too soon, (8) neglect anchored firmly in the corporate culture change. These errors amplify a globally competitive rapid movement. These errors can be mitigated and perhaps avoid. The key is to understand why organizations resist changes and the process in several steps to achieve, and how leadership is critical for driving the process in a socially healthy way. You have to work hard to change an organization successfully. When you plan carefully and build the proper foundation, implementing change can be much easier, and youll improve the chances of success. If youre too impatient, and if you expect too many results too soon, your plans for change are more likely to fail. Time for the change to happen depends from organization to organization and the approach they take. They take different steps or models for the change to prosper. So many models available for the organization to play with like the ones discussed above Kotters, Lewins, and Positivist Models. So with these many models changed many organization futures some models worked some didnt. The three phases of Lewin for the management of change, organizational development theory and macro change theories are useful for managers to understand the dynamics of change. It is also important for managers to know how to overcome resistance to change, including education and communication, involvement and participation, negotiation and agreement, manipulation and co-option and use of stress. Lewins model is very rational, goal and plan oriented. It doesnt take into account personal factors that can affect change. Conversely, social cognitive theory proposes that behavioral change is affected by environmental influences, personal factors, and attributes of the behavior itself. Lewins model makes rational sense, but the Social Cognitive Theory because it takes into account both external and internal environmental conditions. The positive role model is a simple model that can be used to guide the principles that underlie effective interventions for change, the individual levels and groups. Should redraft fundamental issues (e.g., how can determine what level of involvement is appropriate for this person?), accept that change is likely to be a phenomenon of development instead of a single decision point (for example, it may take several iterations of the cycle, according to the great how change is for the persons involved) and recognizing that the emotional elements (hope and trust) are inextricably interrelated with the behaviour (qualified practice) and cognitive elements (information, beliefs, attitudes and new objectives). Positive change cycle also suggests that we need to rethink what really are the components of effective career interventions and take concrete steps which testify of change of these critical components. Ultimately, our goal is to help people develop self-managed adaptability to chang e. We must find ways to better measure each of the components of positive change, hope and courage; changes in attitudes and relevant skills and confidence to apply skills; and ability to generate new goals for a self) and also show the cumulative impact of positive change cycle. If we can, we are much more on the road to help create interventions that promote long-term changes and to demonstrate our role in the promotion of this change. I think that Kotters Model is the best choice because it is a simple model. I also feel this way because it fully prepares the employees of the company before the vision is even created, which means that the actual transition will be much easier in the long run. There are fewer disadvantages to this model than others. Overall it is the best fit for most companies because substantial change is needed for the divisions because its history. This will also help ease the transition because the division has quite a history compared to the rest of the company, so people are not as set in the ways, as they would be if the division had been around longer.  Create a sense of urgency, recruit powerful change leaders, build a vision and effectively communicate it, remove obstacles, create quick wins, and build on your momentum. If you do these things, you can help make the change part of your organizational culture. Thats when you can declare a true victory, then sit back and enjoy the change that you envisioned so long ago. There are further errors that make people, but these eight are greatest. In fact, even successful change efforts are messy, and full of surprises. But just as a relatively simple vision is necessary in order to guide people through a major change, therefore a vision of the change process can reduce the error rate. And fewer errors can make the difference between success and failure. I have observed many attempts of the metric system conversion in many organizations for many years and I think that John P. Kotters first change provides a reference for the leaders of the conversion to metric to consider as they plan upgrade conversion to metric.

James Dickey Essay -- Literature Religion Papers

James Dickey Ah! The world- view to which an individual adheres is all- important. Who am I? Many people strictly conform to a set pattern of beliefs that limit or curtail their expression or personal growth. Many times their beliefs reflect the ideas of a community, a church, or a family. The individual blends in with the group and becomes a co-dependent function of that group. James Dickey conformed to no one. He stands apart due to his ability to intensely reveal the images burning vividly in his mind. One image of Dickey that consistently flames brightly is the persona of the "loner". Dickey fulfills this loner image through his complex worldview that allows him to predatorily satisfy his innate needs through various means. His paradoxical nature allows him to connect to art and people, but the reality of his connections does not preclude him from being defined as a loner. This complex illustration of the Dickey loner acts itself out in Dickey’s life and his art. His life and art diverge and converge throughout. The complex nature of Dickey needs to be explored within peramaters in order to reduce the margin of error that pertains to Dickey as a loner. Blanket statements on Dickey’s life are difficult to prove, because of his ever -changing form. However, this paradoxical person remains somewhat the same as he changes in his loner form. Dickey uses his worldview to fuel his very existence. His art centers on transcendental exploration of the innermost parts of his mind. His characters act out the complexity of his thoughts and the possibilities that exist within his artistic exploration. Dickey’s ability that intensely, dramatically, and descriptively reveals his thoughts define the uniqueness that sets him apart... ...ks Cited Baughman, Ronald. "James Dickey’s War Poetry: A 'Saved, Shaken Life.'" In Kirschten 118-27. Dickey, Christopher. Summer of Deliverance: A Memoir of Father and Son. New York: Simon, 1998. Dickey, James. The Whole Motion: Collected Poems 1945-1992. Hanover, N.H.: UP of New England, 1992. ---. ed. James and Barbara Reiss. Self-Interviews. Baton Rouge: Louisiana SUP, 1984. ---. Deliverance. 1970. New York: Delta, 1994. ---. To the White Sea. 1993. New York: Delta, 1994. Jones, Malcolm, Jr. "When a Predator Is the Prey." In Kirschten 60-61. Kirschten, Robert. ed. " Struggling for Wings": The Art of James Dickey. South Carolina P, 1997. Lieberman, Laurence. " Erotic Pantheism in James Dickey’s ‘ Madness.’ " In Kirschten . 205. Strange. William. "To Dream, to Remember: James Dickey’s Buckdancer’s Choice. " . In Kirschten 17.

Herman Miller. Essay examples -- essays research papers

Herman Miller: Role Model in Employee and Environmental Relations Case Summary and Questions for debate †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The company had been a model for almost 70 years – until the 1990’s EMPLOYEE RELATIONS †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Used as example of superb employee relations in business text books like o  Ã‚  Ã‚  Ã‚  Ã‚  A Passion for Excellence o  Ã‚  Ã‚  Ã‚  Ã‚  The 100 Best Companies to Work For in America †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Interesting point of how the founder named the company after his father-in-law, giving honor to him who supported the business both in financial start-up and via family †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The DuPree family maintained a paternalistic relationship with their employees †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  DuPree family brought their devout, faith influenced values to the company in various ways: o  Ã‚  Ã‚  Ã‚  Ã‚  Kind, gentle tones with employee communications o  Ã‚  Ã‚  Ã‚  Ã‚  Profit sharing and employee incentive programs (before they were popular) o  Ã‚  Ã‚  Ã‚  Ã‚  Participative management methods o  Ã‚  Ã‚  Ã‚  Ã‚  Silver parachutes for those who might lose their jobs o  Ã‚  Ã‚  Ã‚  Ã‚  Considered the employees as vice presidents o  Ã‚  Ã‚  Ã‚  Ã‚  Salary of top executives were not more that 20 times the average wage of the line worker o  Ã‚  Ã‚  Ã‚  Ã‚  Evaluations given to and by employees every six months †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Results and evidence of Excellent Employee Relations include o  Ã‚  Ã‚  Ã‚  Ã‚  Loyal workforce o  Ã‚  Ã‚  Ã‚  Ã‚  Development and movement from within the company o  Ã‚  Ã‚  Ã‚  Ã‚  Gifted design teams o  Ã‚  Ã‚  Ã‚  Ã‚  Commitment to doing what was right (rather than what was best) ENVIRONMENTAL RELATIONS †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Stopped using two species of trees for their rosewood signature piece â€Å"Eames chair† when it was discovered they came from vunerable rain forests †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  90% cut in trash hauled to landfills †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Built $11 million waste-to-energy heating and cooling plant resulting in $750,000 annual savings in fuel and landfill costs †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ceased use of Styrofoam cups and distributed 5,000 mugs to compe... ... – most organizations were still very structured by hierarchy b.  Ã‚  Ã‚  Ã‚  Ã‚  Profit sharing incentives – gotta love that! c.  Ã‚  Ã‚  Ã‚  Ã‚  Opportunities for advancement d.  Ã‚  Ã‚  Ã‚  Ã‚  Allowing employees to feel valued and part of team e.  Ã‚  Ã‚  Ã‚  Ã‚  Job security 5.  Ã‚  Ã‚  Ã‚  Ã‚  Do these types of policies add to costs in an unacceptable level? – if these areas are benefiting the company enough, they can always find other efficient manners of cost-cutting and still producing quality! A few really good loyal workers with great benefits can get a lot more work done in less time than many who are out for themselves and really have not concern for the good of the company 6.  Ã‚  Ã‚  Ã‚  Ã‚  Were competitors too lean and mean? 7.  Ã‚  Ã‚  Ã‚  Ã‚  Was there a better way to handle the inevitable ‘letting go’ of some employees? 8.  Ã‚  Ã‚  Ã‚  Ã‚  Were there alternatives? – there are almost always alternatives a.  Ã‚  Ã‚  Ã‚  Ã‚  Cutting costs in other areas? b.  Ã‚  Ã‚  Ã‚  Ã‚  Increasing advertising? c.  Ã‚  Ã‚  Ã‚  Ã‚  Expanding market?

Profile of the Self Essay -- Decision Making Personality Essays

Profile of the Self  Ã‚   â€Å"You are requested to close the eyes.† This urging that Sigmund Freud experienced in a dream helped to unlock repressed feelings, and gave him insight into his personality. Fortunately, there are now tests available to help us to understand ourselves. Our behavior can be determined and understood by analyzing different aspects of ourselves. The four main aspects are: Decision Making, Self-Concept, Interpersonal Relationships, and Affect. Decision Making is very important.   Ã‚  Ã‚  Ã‚  Ã‚  Making decisions is really much more complicated than it seems. When I make decisions, my Id, Ego, and Superego decide my fate. Unfortunately for me, my Id wins far too often, as I often do not study enough. Other personality traits, such as my tendency to over-think and analyze too many things, also play a role. This can influence my other behaviors by making me seem cold and distant with others because I’m too busy thinking. My self-concept is also important.   Ã‚  Ã‚  Ã‚  Ã‚  Self-concept is how I view myself. This affects me in a number of ways. My self esteem and role expectations are all based off of my self-concept. My self-concept also can be a self-fulfilling prophecy. If I think that I have low self discipline, then I may subconsciously change my behavior to achieve what I think I am or should be. My real self still does not meet with my ideal self, which could potentially cause problems, or cause things to go well. My inadequacies in orderliness can never improve as long a...

Movie Review The Lord Of the War Essay

Lord of War almost didn’t make it to the big screen. In fact, it barely even reached the production stage due to its bristly, accusatory subject matter of illegal international arms dealing. Yet despite its Hollywood feel, â€Å"Lord of War† is an excellent introduction to the opaque and oft-ignored activities of the merchants of death, or lords of war. Writer/director Andrew Niccol (The Terminal, Simone, and The Truman Show) insisted upon strictly adhering to true life events that shed an unflattering light on many of the world’s wealthiest nations. Although telling the truth in Lord of War makes for a riveting tale of international intrigue and finger pointing, it wasn’t really a great way to secure funding for a major motion picture. It took the gumption of several foreign investors who were willing to take a chance that the film’s powerful message would resonate with audiences. Count me as one of those moved by the film’s cruel honesty. Still living with his immigrant family in Brighton Beach, Yuri Orlov (Nicolas Cage) has had enough–the family restaurant has no customers, his cook brother Vitaly (Jared Leto) can’t cook and his mother nags his devout Jewish father who is anything but Jewish. So instead of getting sucked into a go-nowhere life, Yuri naturally gets into arms dealing. After selling a local hood an Uzi, Yuri discovers that he might actually have the knack. He recruits his younger brother–more for moral support than business acumen–and begins to soar up the arms dealing food chain, attaining wealth, luxury and an exciting lifestyle along the way. The only thing he lacks is his dream girl–Ava Fontaine (Bridget Moynahan), a Brighton Beach beauty queen-turned-supermodel. But Yuri finally wins her heart, too, by posing as a legitimate businessman with more money than he actually has. Ava senses he’s not legit, but just as long as they have their penthouse overlooking Central Park and a chauffeured limo, she’d rather not know what he does. Meanwhile, Yuri’s interests clash with his chief rival, Simeon Weisz (Ian Holm), an old-school gunrunner, coming to terms with the end of the Cold War. Backed into a corner, Yuri is given a choice between continued competition or none at all, and his decision sends Yuri into a spiral of rapid moral decay despite ever-increasing profits. His greatest struggle through it all has been with himself. In the end, he learns to accept the Golden Rule of arms dealing: Never wage war with anybody, especially yourself. Lord of War shines its cinematic spotlight on the shadowy world of illicit arms trafficking – a global scourge that has claimed millions of lives since the end of the Cold War. According to Yuri in this film, owning guns or bullets is the second most basic human need behind eating. The skeleton is here for a truly revolutionary film that simply ties with the real world of today which ways reveal bold strokes about the amorality of world politics, and how every single one of us has rationalized the wholesale export of violence because it keeps us in comfort. The world is a business – it’s about money, of course, and as long as someone is paying, actions toward fellow man are burdensome, if not irrelevant. There is only the bottom line, and every man, woman, or child who has died on the field of battle has done so in the name of profit, usually of the corporate variety. As we compare to this existing world of today, a lot of business intelligent men chose to profit from human frailty. Lord of War narrates the proceedings by breaking the third wall with a cynical, matter-of-fact voice-over that lays out a gritty, dirty snapshot of a world – the devastating consequences of the worldwide trade in weapons that we don’t want to know exists. Though we’re uncomfortable knowing the truth, seeing how it actually works is absolutely captivating. Nations throughout the world are implicated in wrongdoing, as Niccol’s pointed story pulls no punches. His brutal honesty often hurts. It is, for instance, fascinating and horrifying to learn that the five permanent members of the U.N. Security Council are the world’s biggest arms suppliers, which technically, is correct; and also dares to suggest that death is the biggest business of all.   Most viewers won’t find comfort in accepting the film’s political accusations, and its moral dilemmas will undoubtedly offend many, especially in today’s increasingly volatile world. But good, thought-provoking filmmaking is good for us all. REFERENCE Niccol, A. (Director/Writer/Producer). (2005). Lord of War [Motion picture]. United States: 20th Century Fox -Arclight Films.

Project of Consumer Perception on Branded Shirts

CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MBA DEGREE OF BANGALORE UNIVERSITY. SUBMITTED BY VIKRANT JAGANNATH Reg. No – 04XQCM6118 UNDER THE GUIDANCE OF PROFESSOR JAI RAJ NAIR M. P. BIRLA INSTITUTE OF MANAGEMENT (ASSOCIATE BHARATIYA VIDYA BHAVAN) BANGALORE – 560001 1 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. DECLARATIONI hereby declare that the research work embodied in this dissertation entitled CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS † has been carried out by me under the guidance and supervision of Professor Jai Raj Nair, M. P. B. I. M. , Bangalore. I also declare that this dissertation has not been submitted to any University or Institution for the award of any Degree or Diploma. Place: Bangalore Date: 2nd June 2006 VIKRANT JAGANN ATH (O4XQCM6118) 2 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS.CERTIFICATE I hereby certify that the research work embodied in the dissertation entitled â€Å"CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS † has been undertaken and completed by Vikrant Jagannath under my guidance and supervision. I also certify that he has fulfilled all the requirements under the covenant governing the submission of dissertation to the Bangalore University for the award of MBA degree. Place: Bangalore (Prof. Jai Raj Nair) nd Date : 2 June 2006 3CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. CERTIFICATE I hereby certify that this dissertation is an offshoot of the research work undertaken and completed by VIKRANT JAGANNATH under the guidance of, Professor Jai Raj Nair M. P. B. I. M. Bangalore. . Place: Bangalore Date : 2nd June 2006 (Dr. N. S. Malavalli) Principal, MPBIM 4 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BR ANDED SHIRTS. ACKNOWLEDGEMENTS I am happy to express my gratitude to Dr. N. S. Malavalli, (Principal, M. P.Birla Institute of Management), for their encouragement, guidance and many valuable ideas imparted to me for my project. I extend my sincere thanks to Professor Jai Raj Nair MPBIM, Bangalore for providing me all the information required and the guidance throughout the project without which this project would not have been possible. I would also like to sincerely thank all my lecturers and my friends for their help in completing my project successfully. (VIKRANT JAGANNATH) Reg No. 04XQCM6105 5 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS.EXECUTIVE SUMMARY Consumer awareness of styling issues and the convenience afforded by the ready to wear helped the readymade garment industry make small inroads into the domestic market in 1980’s. The total sales of clothing wears this fiscal which would turn out to be about 30% of the total readymade market. The b randed wear market has shown a substantial growth about 20% every year in recent times and is expected to contribute more than Rs90 billion The research was conducted on the consumers of premium branded ready made formal shirts in the city of Bangalore.The research due to the constraints of place, Time and Financial and other resources was restricted to Bangalore City alone. The research is aimed at understanding the following aspects related to Consumer Perception and Brand Preference For Premium Branded Readymade Formal Shirts. This project deals with the customers personal aspects like occupation sex age group . It also deals with the customers personality like the newspapers magazines and various factors that influence him while making a purchase of a formal shirt. It includes comparison of ix brands namely Van – Heuisen, Louis Phillipe, Arrow, Allen Solly, Zodiac and Park Avenue. The methodology followed is questionnaire method with a total sample size of 50 respondents, The data is tabulated and graphically represented through histograms, pie-charts, line graphs etc. Findings and recommendations are listed at the end of this project. 6 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. FUTURE SCENARIO OF INDIAN TEXTILE INDUSTRY The agreement on textiles and clothing would cease to exist from DEC. 31 2004 and textiles would be integrated into the WTO.This will change the contours of the global textile trade as the key markets would be up for grabs for those supplying countries that have the competitive advantage. The textile manufactures worldwide are gearing up to face the post-2004 challenges. The Indian textile and clothing industry, undoubtedly a global textile powerhouse hither to constrain by the quotas, is expected to emerge stronger. It is expected by 2010, the Indian textile and apparel industry can achieve a potential size of $ 85 billion from the current size of $ 36 billion. With a projected increase in per capita cons umption from 19 meters to 32 meters, the domestic market potential would be $45 billion. ? On the domestic front, the fast growing economy and even faster growing middle class with higher disposable income have the potential to drive per capita consumption level increases and stimulate an 8% volume growth and an 9% value growth. ? Nearly 60% of the exports would comprise garments. ? Over 35%of India’s exports would be from textiles. ? Over 12 million new jobs would be created- 5 million jobs through direct employment in textile industry and another 7 million jobs in allied sectors. CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. India has all the key ingredients required to take advantage of the emerging opportunity. In segments like cotton textiles, India’s position is much stronger. The centre has initiated technology mission on cotton to improve productivity, Quality of cotton and to reduce cost of cultivation to make cotton cultivation remunera tive to farmers. A well-defined strategy will enable the textile industry to shift focus to value added products. The greatest value addition in the textile value chain s generated in the apparel segment. Apparel would therefore need to be the main thrust segment. The focus on value addition will also automatically ensure development and growth of upstream segments of the textile value chain. Processing is the weakest links in the entire textile value chain though it is a critical segment that determines the quality of the fabric or apparel. The government should create an enabling environment conductive to attracting large investments. It should focus and removing the system anomalies, develop infrastructure capabilities, develop port nfrastructure to handle large containerized vessels and continue to pursue reforms in the power sector at a faster pace to enable textile industry to get quality power at competitive tariffs visa vise competing countries like China and Pakistan†¦ Etc. In India, power cost is as high as 15% for spinning mills where as in neighboring competing countries it is around 7%. Unless government takes immediate measures to improve on this fronts textiles will suffer badly in years to come. The expansions are happening in keeping with the new projects coming up in weaving and processing. The spring 8CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. spinning capacity is likely to go up at least 1. 3 to 1. 4 millions spindies by next year. The cotton-spinning sector is also moving into value added yarns mercedised yarns, compact yarns, dyed yarns. The production of the value added yarns will go up to 50% of the total yarn production in the coming three to four years. There is no doubt that the textile industry is going to be a sunrise industry in post MFA (Multi Fibre Agreement) era. 9 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. THE READY-TO-WEAR REVOLUTIONTraditionally, Indian’s prefer custom made clothing and the concept of readymade is relatively recent one. the customized tailoring units were localized to the township or city that they were located in and catered exclusively to the domestic demand. Consumer awareness of styling issues and the convenience afforded by the ready to wear helped the readymade garment industry make small inroads into the domestic market in 1980’s. A growing share of younger consumerism the spending population, who are most open to converting to ready to wear, fueled the growth of the readymade garment industry in subsequent years.Increasing exposure to various media also provided an impetus in terms of greater access to fashion trends from outside the country. At the manufacturing end, improvements in the availability and quality of fabrics for apparel assisted in catering to the growing demand. 10 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. THE BRANDED WEAR MARKET The total sales of clothing wears thi s fiscal which would turn out to be about 30% of the total readymade market. The branded wear market has shown a substantial growth about 20% every year in recent times and is expected to contribute more than Rs90 billionTRENDS IN THE READY TO WEAR MARKET The overall men’s wear market is growing at 6% in the premium segment. Total men’s wear consumption in 2003-2004 is likely to be around 1405 million pieces of which 845 million (61%) will be ready-mades and 551 million (39%) will be tailor-made. 11 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. INTRODUCTION TO MARKETING CONCEPT Marketing is a comprehensive term and it includes all resources and a set of activities necessary to direct and facilitate the flow of goods and services from the producer to the consumer in the process of distribution.Therefore marketing as a functional area of management is becoming increasingly important as compared to other fields. In management, all decisions in moder n business organization revolve around the marketing information. In modern business organization finance, personnel, production and R&D might be the door to success but marketing is the key with turns the lock. Consider any business decision, we find the critical input needed for this purpose in the marketing information. This information can be collected and utilized using marketing research techniques.MEANING AND DEFINITION OF MARKETING RESEARCH The term marketing research is a systematic gathering, recording and analyzing of data about problems connected with the market place i. e. , problems relating to the product, price, promotion and physical distribution of the marketing mix. Philip Kotler the marketing guru defines marketing research as â€Å"Marketing research is a systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situations facing the company†. 12CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. OBJECTIVES OF MARKETING RESEARCH ? Marketing research is used in the formulation of all marketing plans, policies, programs and procedures. ? It is employed for evaluation of these plans, policies†¦ Etc when they are brought into practice. ? It is used in reducing and minimizing all marketing costs, particularly selling, advertising, promotion and distribution costs. ? Programs of marketing research incidentally provide insurance cover for the survival and growth of the business in a dynamic economy. Marketing management through research can bring about the sale of the right product, through right channels to the right customers at the right places, at the right prices by evolving right plans, polices, and programs with the help of the right personnel. ? The main objective of marketing research is to enable the manufacturers to make goods acceptable and saleable and to see that they reach the market more easily, quickly, cheaply and profitable with out sacrificing the c onsumer interest. 13 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS.MARKETING RESEARCH PROCESS EFFECTIVE MARKETING RESEARCH INVOLVES FIVE STEPS: Defining the problem and research objectives. Developing the research plan. Collecting the information. Analyzing the information. Presenting the findings. MANAGEMENT’S USE OF MARKET RESEARCH Inspite of the rapid growth of marketing research, many companies still fail to use it efficiently. Several factors that stand in the way of its greater utilization are: ? A narrow conception of marketing research. ? Uneven caliber of market research. ? Late and occasional erroneous findings by marketing research. Intellectual differences. 14 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. A BRIEF INTRODUCTION Madura Garments established in 1988 as a part of Coats Viyella's (U. K) garment division. In December 1999, Indian Rayon and Industries Ltd. an Aditya Birla group company acquired Madura Garments. Madura Garments is one of the fastest growing branded apparel companies with a turnover of Rs. 395 crore at a blistering growth rate of over 30% per annum. Madura Garments is the undisputed leader in high quality readymade Menswear industry in South Asia. 15CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. The chronological developments listed below weave its success story 1989: Louis Philippe launched – The first national up market men's shirt. 1990: Launch Of Van Heusen – It was positioned as international corporate wear. 1993: Allen Solly Launched – Introduced the Friday Dressing concept. 1996: Launch Of Peter England – Became the largest selling shirt brand in South Asia. 1998: San Frisco Launched -Launched as the Great Trousers that last. 2000: Trouser Town – The Retail Concept store was launched as the â€Å"Readymade Trouser Expert. 2000: Elements, casuals from the House of Peter England was launched. 2001: Planet Fashion s launched -Mega store for Menswear – housing all Madura brands. MISSION To continuously enhance leadership position in the branded ready-made apparel market by marketing brands that continuously provides the Best Value to consumers in terms of fashion, design, quality, availability & image. To continue to be South Asia's leading clothing company by sustaining world-class standards of quality, customer service and design. 16 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS.VALUES Competitive Ability Quality Service & Value Taking Advantage of Change Committed People Clear Objectives Simple Organization Openness Responsibility/Empowerment Premium brands under MADURA GARMENTS Louis Philippe Van Heusen Allen Solly 17 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Madura Garments was the first to launch an International menswear brand label in South Asia when it launched Louis Philippe in 1989. Louis Philippe has the distinction of being t he first to introduce in India, a super premium segment in the readymade hirt industry. Louis Philippe's range of superbly crafted garments makes an exclusive fashion statement that is accepted as the Ultimate Status Symbol, recognized by the unique identifier, â€Å"The Upper Crest†. 18 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Van Heusen was introduced in 1990, a brand targeted at Corporate Executives. Very soon, it became the preferred corporate wear, redefining corporate attire through constant product innovations and collections. 19 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS.The Allen Solly brand has been in existence since 1744 and is currently a trademark of William Hollins & Co. Ltd. , England. Through association with Friday Dressing in India, this International brand is today the symbol of a genre that has rescued business dressing from a dip in corporate starch. For the soul that questions corporate formality, the brand provides a well-dressed way out. 20 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. A BRIEF HISTORY Incorporated in 1925, the Raymond Group is a Rs1400 crore plus conglomerate having businesses in Textiles, Readymade Garments, Engineering Files &Tools, Prophylactics and Toiletries. The group is the leader in textiles, apparel, & files & tools in India and enjoys a pronounced position in the international market. Raymond believes in Excellence, Quality and Leadership. Raymond Apparel Ltd. has three highly regarded menswear brands in its folio: Park Avenue, Parx & Manzoni. 21 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. The most respected brand in the formal menswear category in India. A trendsetter ever since its launch, Park Avenue's innovations in design, styling, colours and fashion has always been the benchmark for other brands.Park Avenue is the only brand that provides complete wardrobe solutions for men. With its unique colle ction of suits, jackets and trousers, Park Avenue has successfully addressed the needs of the corporate czar. The Park Avenue product portfolio includes: Shirts ? Trousers ? Suits ? Jackets ? 22 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Park Avenue shirts cover the widest spectrum of colours, fabrics and designs made in 100% cotton as well as cotton blends. Park Avenue shirts comes in a range of solid shades in plain and twill weaves as well as checks and stripes in white- and colour-based designs.Classically designed shirts with regular collar, button down collar and cutaway collar options complete this very exquisite range. Sub-brand Park Avenue Platinum occupies the top position in upper-crust clothing. These are 100% cotton shirts in contemporary designs available in the latest and trendiest international pattern and styles. New collections under Park Avenue The Classic Dress Shirt Fine Tech Shirts Evening Wear shirts Leisurewear shirts 100% wrinkle fr ee shirts 23 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS.A BRIEF HISTORY The company started business with export of readymade garments to Europe in the early '60s, which included mainly ties and shirts. For many decades, Zodiac has been synonymous with ties. The business of ties is a high fashion business and Zodiac has taken this to new highs in India and across the globe. In fact, one can say that in India Zodiac is generically associated with ties. Following Zodiac's huge success with ties, the company entered the arena of men's accessories with Cuff links, Belts, Wallets and Handkerchiefs.In 1973, Zodiac had a stand-alone exclusive shirt shop in Hotel Taj in Mumbai. The company then entered the domestic shirt segment in late '80s. Shirts and ties being the main areas of focus. In addition to the above products, Zodiac has today added quality trousers in its arsenal and with their new brand ZOD! Have opened up a whole new segment in the country- â€Å"Cl ub wear†. 24 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. ZODIAC SHIRTS Zodiac is one of the largest shirt companies in the world and sells quality shirts to the best stores across the globe.Zodiac has been a quality manufacturer of fashion garments for the last 47 years and is considered to be one of the finest quality shirt makers. All shirts are made from the finest fabrics sourced worldwide to give quality, value for money products. Zodiac shirts offer quality at affordable prices ranging from Rs545 to Rs2,200. Zodiac has also being awarded the Most Admired Neckwear Brand Award of the year at the prestigious ‘Images Fashion Awards 2000†². Zodiac, is today, the largest selling shirts & tie brand at Shopper's Stop according to Brand Equity (The Economic Times) 5 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. A BRIEF HISTORY The Arvind Mills Limited is the flagship company of Rs. 20 billion (US$ 550 million) of the Lalb hai Group. The Lalbhai Group, founded by three Lalbhai brothers-Kasturbhai, Narottambhai and Chimanbhai in 1908, has grown to become one of India's most diversified business houses, with a significant presence in the textiles, ready-to-wear, agrochemicals and telecom industries in India. Each company in the group, in its own way, pursues a single mission- to be the benchmark in its' industry.To achieve this, they have tied-up with a variety of companies†¦ all world leaders in their respective fields. Renovision and Technology have brought them to where they are today-one of the top ten manufacturers of Denim in the world, on their way to becoming global textile conglomerate. BRAND UNDER ARVIND MILLS 26 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. A BRIEF INTRODUCTION With a heritage spanning over 150 years, Arrow – the premium men’s wear brand has come to be recognised as the leader in men’s fashion. Having conquered the American mar ket, The Arrow Company, a division of Cluett Peabody & Co.Inc. , USA entered India in 1993. Since then, the brand has gained immense popularity in India and is the most sought after premium shirt for the savvy, fashion conscious Indian men. Arrow, brought to India by Arvind Brands, has been the voice of authority in formal dressing that understands the wardrobe requirements of its discerning male customers. Arrows offerings are aimed at working executives who believe in power dressing. The target customer for Arrow customers is an achiever in his respective field and wants only the best, be it a pen or the vehicle he drives.The brand has constantly worked on its product range and brought out collections that become synonymous with elegance and class. The Arrow wardrobe is available in four ranges: Americas Classic, Americas Premium, Americas Sport and Urban from Arrow. 27 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. ARROW WARDROBE Premium- This range has garm ents that are made with 100% 2-ply cotton and undergoes ETI treatment for a wrinkle-free effect. 2-ply yarn is more durable, stronger and lasts longer. This means the shirt lasts longer and looks better.This label includes international designs, a muted colour palette, twotone fabrics and stylish collars. Classic- Arrow believes that cotton is the best fabric against ones skin as it is soft, breathable and 100% natural. As a result, Arrow has taken a policy decision that even the Classic range will offer the consumer only 100% cotton. Sportswear- This range is made of 100% cotton in sporty finishes, indigo knits, soft washes, fine fabrics and a sophisticated palette. Americas Sport range offers a series of khakis, indigos and peached fabrics. The range is supported by peached tussore trousers with fashionable styling.The range includes shirts, trousers, knits and jackets. Urban- Arrow’s urban collection is created for the man with an innate sense of style and fashion. The col lection is meant to be worn at social gatherings. It uses a cotton lycra blend and the shirts are tapered with a narrow fit and an international collar. Arrow offers wardrobe solutions and not just shirts. Through its various collections it caters to the different moments in a mans life office wear, After-office wear, weekends and social events. 28 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. DESIGN OF THE STUDYThe second chapter is focused on details about how the research was conducted with information on the following aspects. ? Scope of the research ? Statement of the problem ? Objectives of the research ? Design of the research SCOPE OF THE RESEARCH The research was conducted on the consumers of premium branded ready made formal shirts in the city of Bangalore. The research due to the constraints of place, Time and Financial and other resources was restricted to Bangalore City alone. The research is aimed at understanding the following aspects related to Consumer Perception and Brand Preference For Premium Branded Readymade Formal Shirts. Impression of Branding ? Brand awareness ? Brand Loyalty ? Influencing Factors In Purchase decisions ? Advertisement effectiveness 29 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. STATEMENT OF THE PROBLEM The corporate community of today’s world has come to realize the power of branding and tapping changing consumer perception as a tool for substantial Competitive advantage over other similar companies operating in the industry and the most comprehensive concept of branding is building the companies as Brands.But in the case of ready-to-wear garments industry, Branding always has and will plan an key role and thus the research tries to confirm to the statement. This is the reason why the research is trying to answer the question, ? Whether branding plays a vital role in purchase of premium branded readymade formal shirts? ? Whether companies are providing the product with changing consumer perception and needs? 30 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. OBJECTIVES OF THE RESEARCH ? To study the consumer perceptions towards premium branded readymade formal shirts. Brand awareness. ? Impact of brand image. ? The factors influencing the purchase behaviour. ? The satisfaction levels of consumer of premium branded readymade shirts. ? To measure the impression of advertisement. ? To know expectations of consumers from premium brands. 31 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. DESIGN OF THE RESEARCH The research was designed to achieve the above mentioned objectives and the following tools were used to collect the required data. ? ? ? ? Sampling method sampling frame Sample Size Data collection Methods SAMPLING METHODA sample is considered during a research when the size of the population is very large and a set is chosen to represent the whole population, this set is called a sample is a repres entative of the population under study. Similarly, a sample was chosen for the research and was chosen by a simple random sampling. SAMPLING FRAME The sample frame represents the groups of respondents that were contacted during the survey it also represents the profession of the respondents that were connected for data. SAMPLE SIZE The total sample size for the data collection for the research was 50 respondents. 2 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Data Collection Methods: The sources of data collection are: 1. Primary Data: Primary Data is the first hand information collected during the research. These are the original observations collected from the targeted segment of different methods. The Primary Data is collected through structured questionnaires and Direct Interview. 2. Secondary Data: The Secondary Data is collected through the materials given by the organization, books, journals, Business magazines and Internet.Tools for Data Collection: S tructured Questionnaires were the tools for data collection. The Questionnaire was neatly designed and constructed for the purpose inline with the objective of the study. 33 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 1 Table indicating the number of respondents with respect to their age group. Age Group (years) No. of Respondents Percentage (%) 18-25 25-35 35-45 > 45 Total 30 13 03 04 50 60 26 06 08 100 Graph No. 1 Graph indicating the number of respondents with respect to their age group.No. of Respondents 3 4 18-25 Years 25-35 Years 13 35-45 Years 30 >45 Years Inference: It can be inferred from the table and graph that 30 (60%) respondents are in the age group of 18-25 years, 13 (26%) respondents are in the age group of 25-35 years, 3 (6%) respondents are in the age group of 35-45 years, 4 (8%) respondents are in the age group of above 45 years. 34 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 2 Table indicating the gender of the respondents. Gender No. of Respondents Percentage (%) Male FemaleTotal 45 05 50 90 10 100 Graph No. 2 Graph indicating the Gender of the respondents. No of respondents 5 Male Female 45 Inference: It can be inferred from the table and graph that 45 (90%) of respondents are Male and 5 (10%) respondents are Female. 35 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 3 Table indicating the number of respondents with respect to their educational qualification. Educational Qualification No. of Respondents Percentage (%) S SL C PUC Under Graduate Graduate Post Graduate Total 00 00 17 25 8 50 00 00 34 50 16 100 Graph No. 3 Graph indicating the number of respondents with respect to their educational qualification. No of respondents 8 Post Graduate SSLC 25 PUC 17 Under Graduate UG 0 Graduate SSLC 0 0 Post Graduate 10 20 30 40 50 Inference: It can be inferred from the table and graph the educational qualification of the respondents. 17 (34%) resp ondents are Under-Graduates, 25 (50%) respondents are Graduates, 8 (16%) respondents are Post Graduates. 36 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 4Table indicating the number of respondents with respect to their Occupation. Occupation No. of Respondents Percentage (%) Self Employed Salaried Student Others Total 10 17 13 10 50 20 34 26 20 100 Graph No. 4 Graph indicating the number of respondents with respect to their occupation. No of respondents 10 10 Self Em ployed Salaried Student 13 17 Others Inference: It can be inferred from the table and graph with reference to their occupation. 10 (20%) respondents are Self-Employed, 17 (34%) respondents are salaried, 13 (26%) respondents are Students and 10 (20%) respondents are in other occupation. 7 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 5 Table indicating the number of respondents with respect to their Annual income. Annual income (Rs) No. of Respondents Per centage (%) < Rs50,000 Rs50,000-1,00,000 Rs1,00,000-3,00,000 >Rs3,00,000 Total 11 14 09 16 50 22 28 18 32 100 Graph No. 5 Graph indicating the number of respondents with respect to their Annual income. No. of Respondents 22% 32% Rs 3,00,000 Inference:It can be inferred from the table and graph with reference to their Annual Income, 11 (22%) respondents Income is Below Rs50,000 14 (28%) respondents income is between Rs50,000-1,00,000, 9 (18%) respondents income is Rs1,00,000-2,00,000, 16 (32%) respondents income is above Rs3,00,000. 38 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 6 Table indicating the different News Paper read by the respondents. News Paper No. of Respondents Percentage (%) Times Of India Deccan Herald Vijay Times Economic Times Others 39 21 19 13 16 78 42 38 26 32 Graph No. 6Graph indicating the different News Paper read by the respondents. No. of respondents 50 45 40 39 35 30 25 20 15 10 5 0 Times Of India Deccan Herald 21 Vijay T imes 19 13 16 Economic Times Others Inference: It can be inferred from the table and graph that, 39 (78%) respondents read Times Of India, 21 (42%) respondents read Deccan Herald, 19 (38%) read Vijay Times, 13 (26%) read Economic Times and 16 (32%) respondents read other News papers like Indian Express, Business Times†¦etc. 39 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 7 Table indicating the different Magazines read by the respondents.Magazines No. of Respondents Percentage (%) Business Today Business World India Today Sports Star Others 28 22 39 13 16 56 44 78 26 32 Graph No. 7 Graph indicating the different Magazines read by the respondents. No. of re sponde nts 50 45 40 35 30 28 25 20 15 10 5 0 Bus ine s s toda y 39 Bus ine s s W orld India Toda y 22 13 16 Sports Star Othe rs Inference: It can be inferred from the table and graph that, 28 (56%) respondents read Business Today, 22 (44%) read Business World, 39 (78%) read India Today, 13 (26 %) respondents read Sports Star and 16 (32%) read other Magazines such as Inside Cricket†¦etc. 0 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 8 Table indicating the number of respondents with reference to the awareness of Premium Branded Formal Shirts. Premium Brands Van Heusen Louis Philippe Park Avenue Allen Solly Zodiac Arrow Others No. of Respondents 24 36 26 31 20 23 12 Percentage (%) 48 72 52 62 40 46 24 Graph No. 8 Graph indicating the number of respondents with reference to the awareness of Premium Branded Formal Shirts. No. of respondents 50 45 40 35 30 25 24 20 15 10 5 0 Van Heusen Louis Phillipe 36Park Avenue 31 26 20 Allen Solly 23 12 Zodiac Arrow Others Inference: It can be inferred from the table and graph that, 24 (48%) respondents are aware of Van Heusen, 36(72%) respondents are aware of Louis Philippe, 26 (52%) are aware of Park Avenue, 31 (62%) respondents are aware of Allen Solly, 20 (40%) respondents are aware of Zodiac, 23 (46%) respondents are aware of Arrow and 12 (24%) respondents are aware of other brands like John Players, Dockers, Indigo Nation†¦etc. 41 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 9Table indicating the number of respondents with reference to the awareness of Premium Branded Formal Shirts through different media . Media No. of Respondents Percentage (%) TV News Paper Magazines Hoardings Friends/Relatives Retail Outlet 36 32 22 14 23 12 72 64 44 28 46 24 Graph No. 9 Graph indicating the number of respondents with reference to the awareness of Premium Branded Formal Shirts through different media. No. of respondents 50 45 40 35 36 30 25 20 15 10 5 0 TV News Paper 32 Magazines 23 22 14 Hoardings 12 Friends/Relatives Retail Outlet Inference:It can be inferred from the table and graph that, 36 (72%) respondents came to know the brands through TV, 32 (64%) respondents through News Papers, 22 (44%) respondents through Magazines, 14 (28%) respondent s through Hoarding, 23 (46%) respondents through word of mouth [Friends/Relatives] and 12 (24%) respondents through retail Outlets. 42 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 10 Table indicating the number of respondents with reference to the media impressed them to purchase Premium Branded Formal Shirt. Media No. of Respondents Percentage (%) TVNews Paper Magazines Hoardings Others Total 12 08 11 07 12 50 24 16 22 14 24 100 Graph No. 10 Graph indicating the number of respondents with reference to the media impressed them to purchase Premium Branded Formal Shirt. No. of respondents 24 24 TV News Paper Magazines 14 16 Hoardings Others 22 Inference: It can be inferred from the table and graph that, 12 (24%) respondents are impressed through TV ads. 8 (16%) respondents through News Papers, 11 (22%) respondents through Magazines, 7 (14%) respondents through Hoardings and 12 (24%) respondents are impressed by others like word of mouth†¦. Etc. 4 3CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 11 Table indicating the number of respondents with reference to the advertisement recalled by them of various brands. Premium Brands Van Heusen Louis Philippe Park Avenue Allen Solly Zodiac Arrow Others No. of Respondents 12 28 22 16 14 26 08 Percentage (%) 48 72 52 62 40 46 24 Graph No. 11 Graph indicating the number of respondents with reference to the advertisement recalled by them of various brands. No. of re sponde nts 50 45 40 35 30 25 20 15 10 12 5 0 Va n He us en Louis Phillipe Pa rk Ave nue 28 26 22 16 Allen Solly Zodia c 14 8 Arr owOthe rs Inference: It can be inferred from the table and graph that, 12 (24%) respondents recall the ads. of Van Heusen, 28 (56%) respondents of Louis Philippe, 22 (44%) respondents of Park Avenue, 16 (32%) respondents of Allen Solly, 14 (28%) respondents of Zodiac, 26 (52%) respondents of Arrow and 8 (16%) respondents recall the Ads. Of other brands like John Player s, Indigo Nation †¦etc. 44 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 12 Table indicating the number of respondents with reference to the appeal of advertisement of various brands. Appeal No. of Respondents Percentage (%)Brand Name Style Durability Comfort Others Total 21 06 08 12 03 50 42 12 16 24 06 100 Graph No. 12 Graph indicating the number of respondents with reference to the appeal of advertisement of various brands. No. of respondents 3 Brand Name 12 21 Style Durability Comfortness Others 8 6 Inference: It can be inferred from the table and graph that, 21 (42%) respondents feel the ads. are appealing to Brand Name, 6 (12%) of respondents as Style, 8 (16%) of respondents as Durability, 12 (24%) of respondents as Comfort, 3 (6%) of respondents as others. 45 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 3 Table indicating the number of respondents with reference to the extent of ads. played role in purcha se of Premium Branded Formal Shirts. Extent No. of Respondents Percentage (%) High Medium Low Total 22 24 04 50 44 48 08 100 Graph No. 13 Graph indicating the number of respondents with reference to the extent of ads. played role in purchase of Premium Branded Formal Shirts. No. of respondents 8 44 High Medium 48 Low Inference: It can be inferred from the table and graph that advertisement had played a high role in purchase for 22 (44%) respondents, Medium role for 24 (48%) respondents and less role for 4 (8%) respondents. 6 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 14 Table indicating the number of respondents with reference to the Brands they purchased. Premium Brands No. of Respondents Percentage (%) Van Heusen Louis Philippe Park Avenue Allen Solly Zodiac Arrow Others 12 14 06 13 08 16 14 24 28 12 26 16 32 28 Graph No. 14 Graph indicating the number of respondents with reference to the Brands they purchased. No. of re sponde nts 50 45 40 35 3 0 25 20 15 10 12 5 0 Va n He us en Louis Phillipe Pa rk Ave nue Allen Solly 14 16 13 6 8 14 Zodia c Arr ow Othe rs Inference:It can be inferred from the table and graph that 12 (24%) respondents purchased Van Heusen. 14 (28%) purchased Louis Philippe. 6 (12%) respondents had purchased Park Avenue. 13 (26%) respondents purchased Allen Solly. 8 (16%) respondents purchased Zodiac. 16 (32%) respondents purchased Arrow. 14 (28%) respondents purchased other brands. 47 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 15 Table indicating the number of respondents with reference to the factors influenced them while purchasing of Premium Branded Shirts. Factors No. of Respondents Percentage (%) Brand Name PriceQuality Style Colour Others 34 22 42 18 16 08 68 44 84 36 32 16 Graph No. 15 Graph indicating the number of respondents with reference to the factors influenced them while purchasing of Premium Branded Shirts. No. of re sponde nts 50 45 40 35 34 30 25 20 15 10 5 0 Br and Nam e 42 Pr ic e Qua lity 22 18 Style 16 Colour 8 Othe rs Inference: It can be inferred from the table and graph that factors influenced respondents while purchasing. 34 (68%) respondents influenced by Brand Name. 22 (44%) respondents influenced by Price. 42 (84%) respondents influenced by Quality. 18 (36%) respondents are influenced by Style. (12%) respondents are influenced by Colours and 8 (16%) respondents are influenced by other factors. 48 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. Table No. 16 Table indicating the number of respondents with reference to what made them to think the particular shirt belongs to Premium class. Factors No. of Respondents Percentage (%) Brand Quality Durability Price Total 19 16 07 08 50 38 32 14 16 100 Graph No. 16 Graph indicating the number of respondents with reference to what made them to think the particular shirt belongs to Premium class. No. of re sponde nts